McKenna Murphy

Natalie McFarland hosts McFarland Minutes and introduces part three of the Creative Process series, focusing on goal determination. With Ryan, she explains using the who, what, when, where, and why framework to clarify a video’s audience, viewing context, problem being solved, and reasons for watching, then translate that research into brainstorming and a specific goal/KPI […]

Natalie McFarland introduces McFarland Minutes and interviews James Sellars, founder and CEO of Sellmark Corporation, about building multiple outdoor-industry brands. James recounts launching Sellmark in 2007 to support the emerging AR-15 market, creating Firefield in 2009 to bring younger, new shooters into the sports, and pioneering digital night scopes and popularizing thermal hunting with Pulsar.