In this episode of McFarland Minutes, Natalie interviews Bryce Albright, the executive director of the Dude Ranchers Association (DRA), celebrating its 100th year. Bryce shares her personal journey growing up in the dude ranch industry, taking on the role of executive director at just 22, and the challenges she faced

In this episode of McFarland Minutes, Natalie McFarland, founder and President of McFarland Productions, discusses effective marketing strategies and pitfalls to avoid for 2026. Key topics include the importance of maintaining a human element in branding, focusing on fewer but high-quality platforms, community-driven content, repurposing long-form content, and clear brand

In the inaugural episode of ‘McFarland Minutes’ for 2026, founder and host Natalie McFarland reflects on nearly a year of podcasting and the lessons learned over 18 years in business. She discusses the importance of taking action, even if imperfect, and the qualities she believes are key to success—attitude, blind

This episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, features a deeply insightful conversation with Tia DeGrof, the past president of the Pendleton Round-Up. The discussion covers Tia’s remarkable journey from growing up in Pendleton, Oregon, to becoming the first female president of this iconic rodeo event.

In this episode of McFarland Minutes, Natalie McFarland chats with acclaimed rodeo photographer Click Thompson. The conversation covers a wide range of topics including Click’s career journey, memorable experiences, and the importance of relationships in the industry. Click shares humorous anecdotes, like fangirling over a client and his playful rivalry

Episode 37 – Your Partner in Building the American Dream with Linay of AgTexas Farm Credit Services In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster sit down with Linay Williams, VP of Advertising at AgTexas. Linay shares her non-traditional career path from interning at Purina to

In this special Thanksgiving episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the team comes together to discuss their year, gratitude, and Thanksgiving traditions. The episode features introductions from team members: Molly McKettrick (Social Media Coordinator), Ryan Lee (Post-Production Editor), and Kevin McFarland (VP of Operations). They

Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).

The episode covers the importance of authenticity and understanding the values and lifestyles of rural communities. The hosts discuss various creative campaign ideas and the significance of seasonally-driven marketing.

In this episode of McFarland Minutes, the team discusses why general marketing advice often falls short and how to tailor strategies specific to your business needs and audience. The conversation highlights the importance of individualized marketing tactics, recognizing unique audience behaviors, and the limitations of following trends and general recommendations

In the 32nd episode of McFarland Minutes, hosted by Natalie McFarland, founder and president of McFarland Productions, and Scout Foster, outreach marketing manager, they delve into the company’s 2026 marketing strategy. The episode covers both internal and external marketing plans, including the implementation of ‘Live Outdoors’ as a new slogan,

In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, they dive into the intricacies of marketing planning for 2026. This first part focuses on laying out the structural foundation for an effective marketing strategy. They discuss the importance of early planning, especially for product-based businesses, and

In this 30th episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster talk influencer marketing, particularly focusing on its spot at the National Finals Rodeo (NFR). The episode highlights the effectiveness of influencer activations in boosting brand visibility, engagement, and conversion rates, backed by a detailed case study from

In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the focus is on holiday marketing campaigns. Natalie and Scout discuss the importance of planning holiday content well in advance and share insights on generational spending habits, particularly highlighting how Gen Z prefers to spend on experiences

In this episode of McFarland Minutes, the host, Natalie, interviews Callie Adams, the Director of Events at Montana Silversmiths, about her 20-year journey with the company. Callie shares her background growing up in Western Montana, her involvement in rodeo, and how she ended up at Montana Silversmiths through her connections

In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster share personal experiences and strategies centered around burnout in careers and life. They discuss the prevalent issue of burnout among social media managers, explore Scout’s research findings from her master’s project, and share personal experiences and strategies for

In this episode of ‘McFarland Minutes,’ the team welcomes Nick Luciano, a former engineer turned successful influencer. They discuss Nick’s unique journey from studying engineering and working for the Army to creating viral TikTok videos and becoming a full-time social media influencer. Nick shares his experiences and insights on the

In this episode of McFarland Minutes, host Natalie McFarland and Scout Foster dive into Scout’s journey towards earning her Master’s of Arts in Mass Communications from Texas Tech University. They discuss how Scout has integrated her studies with her work at McFarland Productions, leading to significant insights into the high

In this episode of McFarland Minutes, Natalie, Scout, and Erin DeLong, the marketing manager of Durango Boots, cover Erin’s career in the Western wear industry, highlighting her significant role in Durango Boots’ rebranding and marketing strategies. She discusses key partnerships, such as the collaboration with the Grand Ole Opry and

In episode 23 of McFarland Minutes, the hosts dive into their favorite marketing software tools, emphasizing the balance between too few and too many subscriptions. They discuss the merits of various tools such as Cloud Campaign for social media scheduling, Drip for email marketing, Kinsta for website hosting, and ClickUp