BLOG.

In episode 23 of McFarland Minutes, the hosts dive into their favorite marketing software tools, emphasizing the balance between too few and too many subscriptions. They discuss the merits of various tools such as Cloud Campaign for social media scheduling, Drip for email marketing, Kinsta for website hosting, and ClickUp

In episode 22 of McFarland Minutes, Ryan shares his experiences and insights on video production and marketing. Ryan recounts his journey from interning at McFarland Productions to working with the University of Tennessee’s athletic department. The dialogue explores the significant impact of video marketing across various formats, from short reels

n this episode of McFarland Minutes, the conversation continues with Tim Kimsey, an esteemed figure in audio engineering and sound design. Tim shares his journey from recording albums in Southern California to diving into sound design and the importance of teamwork in professional production settings. The discussion covers the significance

In this episode of McFarland Minutes, host Natalie McFarland speaks with Tim Kimsey, the founder of Audio Knuckle Busters, about his extensive career in audio engineering. Tim shares his journey from a beginner gopher in Fort Worth, Texas, to a Grammy-nominated engineer, discussing his work on major projects like Vanilla

In Episode 19 of McFarland Minutes, the hosts dive into SEO (Search Engine Optimization) and SEM (Search Engine Marketing), explaining their importance for marketers and business owners. SEO, a free and organic approach, aims to enhance website visibility on search engines like Google, YouTube, and Facebook. SEM involves paid strategies

In episode 18 of McFarland Minutes, Coleman Proctor, a renowned cowboy on the PRCA circuit, joins the hosts to discuss various topics ranging from recent rodeo competitions to his personal life. Coleman talks about participating in the Cinch Timed Event Championships, training rigorously for the multi-event competition, reflects on the

In episode 17 of ‘McFarland Minutes,’ the focus is on measuring the effectiveness of marketing campaigns. The hosts discuss the importance of balancing quantitative data, such as analytics and social media metrics, with qualitative data, like community engagement and brand impact, which are harder to measure. They emphasize the need

In episode 16 of McFarland Minutes, Matt the Executive Director of Mustang Champions, a nonprofit organization that highlights Mustangs in high-profile competitions shares his career journey from advertising to digital marketing and explains how his skills have benefited Mustang Champions. The organization aims to showcase Mustangs through Western and English

In episode 15 of McFarland Minutes, host McFarland welcomes Andrea Thorp and Carly Billington from Editorial Edge. The duo shares their journeys in the western fashion and editorial industries. Andrea details her transition from running a fashion blog to becoming a fashion editor for Cowboys & Indians and Cowgirl Magazine,

In this episode of McFarland Minutes, Linsay Rosser Sumpter, the Commissioner of Women’s Rodeo Championship, shares her incredible journey in the rodeo industry. Born into a family deeply rooted in rodeo, she shares her experiences from growing up in the industry, competing, coaching, and her roles with Professional Bull Riders

Episode 13 of McFarland Minutes concludes the top 10 marketing questions we get asked as a marketing agency series. In this episode, we answer questions: Can AI take our marketing jobs? What Makes Good Video Marketing Campaigns? How do we scale our marketing efforts without burning out our team? Catch

In this episode of McFarland Minutes, we’re checking 3 more questions off in our Top 10 Marketing Questions we get as a marketing creative agency series. We’ll cover the death of email marketing and compare email marketing to social media. Paid ads and how they should complement other marketing strategies

We’re introducing a three-part series on the top 10 questions we receive as a marketing agency. This episode focuses on building an authentic brand in a noisy digital space and the effectiveness of various marketing tactics.

In Episode 10 of ‘McFarland Minutes’, Natalie McFarland and Scout Foster introduce Gabrielle Homer, a multi-talented professional who holds several roles including rancher, CFO, corporate secretary, and treasurer at Painted Hills Natural Beef. Gabrielle shares her unique journey from growing up in New York City to living in rural Oregon,

In Episode 9 of the McFarland Minutes podcast, hosts Natalie McFarland and Scout Foster discuss various marketing campaigns, identifying the key elements that make them successful or unsuccessful. They explore well-known brands such as Aldi, Southwest Airlines, Turtle Box, Yeti, Coors, Liquid Death, TSA, National Park Service, Wendy’s, Dale Brisby,

In this episode of ‘McFarland Minutes,’ host Natalie McFarland chats with Michael Curtis and Garrett Miles, artists involved in the ‘Nice Job, Cowgirl’ project. Michael shares his career journey from songwriting for renowned artists like Randy Travis to his reawakening in faith, leading him to write country songs about Jesus.

This podcast is all about the heart of creative processes, project highlights, and deep discussions on leadership and mentorship. In our recent episode, we had the pleasure of welcoming two incredible guests, Michael Curtis and Garrett Miles, known for their project with “Nice Job, Cowgirl.” Natalie McFarland, our host, introduced

Welcome to another episode of McFarland Minutes, where we dive into our passion for books and their impact on our professional and personal growth. At McFarland Productions, we prioritize continuous education, and our book club serves as a creative way to cultivate new ideas and refine our business strategies. This

Flora-Bama isn’t just a bar; it’s a legendary spot rich in history, hospitality, and entertainment. Recently, Natalie sat down with Steve Powers, the entertainment director at Flora-Bama, to talk about what makes this venue so special. Located on the state line between Florida and Alabama, this iconic destination has been

In the latest episode of McFarland Minutes, we pulled in trusted advisor and long-time friend, Matthew Dixon from Littlejohn Financial to talk all things retirement planning. Matt has been the financial advisor at McFarland Productions for over four years and a cherished friend of the McFarland’s for decades. Matt helps

BUILD COMMUNITY WITH US.
Subscribe to our newsletter for McFPro Staff updates, staying up to date with our podcast, McFarland Minutes, and what is new at Off Your Rocker Films.