Natalie McFarland introduces McFarland Minutes and a conversation with Bob Tallman, recorded at his home while he recovers from an E. coli infection treated during a 23-day stay at Baylor St. Luke’s. Tallman discusses what it takes to succeed in modern, mechanized agriculture and ranching, emphasizing learning land ecology, adapting

Natalie McFarland hosts McFarland Minutes and introduces part three of the Creative Process series, focusing on goal determination. With Ryan, she explains using the who, what, when, where, and why framework to clarify a video’s audience, viewing context, problem being solved, and reasons for watching, then translate that research into

Natalie McFarland introduces McFarland Minutes and interviews James Sellars, founder and CEO of Sellmark Corporation, about building multiple outdoor-industry brands. James recounts launching Sellmark in 2007 to support the emerging AR-15 market, creating Firefield in 2009 to bring younger, new shooters into the sports, and pioneering digital night scopes and

Natalie McFarland’s interview with Gabrielle Homer explored her leadership journey across the cattle and beef industry (Painted Hills), banking, and board service. Homer discussed growing Painted Hills by keeping jobs local and building a loyal, resilient team through communication, cross-training, and hiring for adaptability. She reflected on management lessons, including

In McFarland Minutes Season 2, Episode 8, host Natalie McFarland and guest Ryan discuss the ideation phase in the creative process. They delve into where inspiration comes from—both internal and external sources—and the importance of aligning ideas with the client’s personality and brand. They examine how ideation can be flexible

In this episode of McFarland Minutes, host Natalie McFarland interviews Jessie Jarvis, founder and CEO of Of The West. They discuss the essential elements for successful remote job postings and recruitment. The conversation covers a range of topics, including the specifics of what makes an excellent job description, the importance

In this episode of ‘McFarland Minutes,’ host Natalie McFarland, founder and president of McFarland Productions, provides a comprehensive guide to strategic business planning. She introduces a five-day executive team sprint to help businesses set and achieve their goals for 2026. The days focus on creating a clear vision, sharpening sales

In this episode of McFarland Minutes, Natalie McFarland, founder and president of McFarland Productions and director at Off Your Rocker Films, introduces a new 12-part series that delves into the creative process behind video production. This series, releasing the final episode of each month for the next 12 months, covers

In this episode of McFarland Minutes, Natalie interviews Bryce Albright, the executive director of the Dude Ranchers Association (DRA), celebrating its 100th year. Bryce shares her personal journey growing up in the dude ranch industry, taking on the role of executive director at just 22, and the challenges she faced

In this episode of McFarland Minutes, Natalie McFarland, founder and President of McFarland Productions, discusses effective marketing strategies and pitfalls to avoid for 2026. Key topics include the importance of maintaining a human element in branding, focusing on fewer but high-quality platforms, community-driven content, repurposing long-form content, and clear brand

In the inaugural episode of ‘McFarland Minutes’ for 2026, founder and host Natalie McFarland reflects on nearly a year of podcasting and the lessons learned over 18 years in business. She discusses the importance of taking action, even if imperfect, and the qualities she believes are key to success—attitude, blind

This episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, features a deeply insightful conversation with Tia DeGrof, the past president of the Pendleton Round-Up. The discussion covers Tia’s remarkable journey from growing up in Pendleton, Oregon, to becoming the first female president of this iconic rodeo event.

In this episode of McFarland Minutes, Natalie McFarland chats with acclaimed rodeo photographer Click Thompson. The conversation covers a wide range of topics including Click’s career journey, memorable experiences, and the importance of relationships in the industry. Click shares humorous anecdotes, like fangirling over a client and his playful rivalry

Episode 37 – Your Partner in Building the American Dream with Linay of AgTexas Farm Credit Services In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster sit down with Linay Williams, VP of Advertising at AgTexas. Linay shares her non-traditional career path from interning at Purina to

In this special Thanksgiving episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the team comes together to discuss their year, gratitude, and Thanksgiving traditions. The episode features introductions from team members: Molly McKettrick (Social Media Coordinator), Ryan Lee (Post-Production Editor), and Kevin McFarland (VP of Operations). They

Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).

The episode covers the importance of authenticity and understanding the values and lifestyles of rural communities. The hosts discuss various creative campaign ideas and the significance of seasonally-driven marketing.

In this episode of McFarland Minutes, the team discusses why general marketing advice often falls short and how to tailor strategies specific to your business needs and audience. The conversation highlights the importance of individualized marketing tactics, recognizing unique audience behaviors, and the limitations of following trends and general recommendations