In the 32nd episode of McFarland Minutes, hosted by Natalie McFarland, founder and president of McFarland Productions, and Scout Foster, outreach marketing manager, they delve into the company’s 2026 marketing strategy. The episode covers both internal and external marketing plans, including the implementation of ‘Live Outdoors’ as a new slogan,

In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, they dive into the intricacies of marketing planning for 2026. This first part focuses on laying out the structural foundation for an effective marketing strategy. They discuss the importance of early planning, especially for product-based businesses, and

In this 30th episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster talk influencer marketing, particularly focusing on its spot at the National Finals Rodeo (NFR). The episode highlights the effectiveness of influencer activations in boosting brand visibility, engagement, and conversion rates, backed by a detailed case study from

In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the focus is on holiday marketing campaigns. Natalie and Scout discuss the importance of planning holiday content well in advance and share insights on generational spending habits, particularly highlighting how Gen Z prefers to spend on experiences

In this episode of McFarland Minutes, the host, Natalie, interviews Callie Adams, the Director of Events at Montana Silversmiths, about her 20-year journey with the company. Callie shares her background growing up in Western Montana, her involvement in rodeo, and how she ended up at Montana Silversmiths through her connections

In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster share personal experiences and strategies centered around burnout in careers and life. They discuss the prevalent issue of burnout among social media managers, explore Scout’s research findings from her master’s project, and share personal experiences and strategies for

In this episode of ‘McFarland Minutes,’ the team welcomes Nick Luciano, a former engineer turned successful influencer. They discuss Nick’s unique journey from studying engineering and working for the Army to creating viral TikTok videos and becoming a full-time social media influencer. Nick shares his experiences and insights on the

In this episode of McFarland Minutes, host Natalie McFarland and Scout Foster dive into Scout’s journey towards earning her Master’s of Arts in Mass Communications from Texas Tech University. They discuss how Scout has integrated her studies with her work at McFarland Productions, leading to significant insights into the high

In this episode of McFarland Minutes, Natalie, Scout, and Erin DeLong, the marketing manager of Durango Boots, cover Erin’s career in the Western wear industry, highlighting her significant role in Durango Boots’ rebranding and marketing strategies. She discusses key partnerships, such as the collaboration with the Grand Ole Opry and

In episode 23 of McFarland Minutes, the hosts dive into their favorite marketing software tools, emphasizing the balance between too few and too many subscriptions. They discuss the merits of various tools such as Cloud Campaign for social media scheduling, Drip for email marketing, Kinsta for website hosting, and ClickUp

In episode 22 of McFarland Minutes, Ryan shares his experiences and insights on video production and marketing. Ryan recounts his journey from interning at McFarland Productions to working with the University of Tennessee’s athletic department. The dialogue explores the significant impact of video marketing across various formats, from short reels

n this episode of McFarland Minutes, the conversation continues with Tim Kimsey, an esteemed figure in audio engineering and sound design. Tim shares his journey from recording albums in Southern California to diving into sound design and the importance of teamwork in professional production settings. The discussion covers the significance

In this episode of McFarland Minutes, host Natalie McFarland speaks with Tim Kimsey, the founder of Audio Knuckle Busters, about his extensive career in audio engineering. Tim shares his journey from a beginner gopher in Fort Worth, Texas, to a Grammy-nominated engineer, discussing his work on major projects like Vanilla

In Episode 19 of McFarland Minutes, the hosts dive into SEO (Search Engine Optimization) and SEM (Search Engine Marketing), explaining their importance for marketers and business owners. SEO, a free and organic approach, aims to enhance website visibility on search engines like Google, YouTube, and Facebook. SEM involves paid strategies

In episode 18 of McFarland Minutes, Coleman Proctor, a renowned cowboy on the PRCA circuit, joins the hosts to discuss various topics ranging from recent rodeo competitions to his personal life. Coleman talks about participating in the Cinch Timed Event Championships, training rigorously for the multi-event competition, reflects on the

In episode 17 of ‘McFarland Minutes,’ the focus is on measuring the effectiveness of marketing campaigns. The hosts discuss the importance of balancing quantitative data, such as analytics and social media metrics, with qualitative data, like community engagement and brand impact, which are harder to measure. They emphasize the need

In episode 16 of McFarland Minutes, Matt the Executive Director of Mustang Champions, a nonprofit organization that highlights Mustangs in high-profile competitions shares his career journey from advertising to digital marketing and explains how his skills have benefited Mustang Champions. The organization aims to showcase Mustangs through Western and English

In episode 15 of McFarland Minutes, host McFarland welcomes Andrea Thorp and Carly Billington from Editorial Edge. The duo shares their journeys in the western fashion and editorial industries. Andrea details her transition from running a fashion blog to becoming a fashion editor for Cowboys & Indians and Cowgirl Magazine,

In this episode of McFarland Minutes, Linsay Rosser Sumpter, the Commissioner of Women’s Rodeo Championship, shares her incredible journey in the rodeo industry. Born into a family deeply rooted in rodeo, she shares her experiences from growing up in the industry, competing, coaching, and her roles with Professional Bull Riders

Episode 13 of McFarland Minutes concludes the top 10 marketing questions we get asked as a marketing agency series. In this episode, we answer questions: Can AI take our marketing jobs? What Makes Good Video Marketing Campaigns? How do we scale our marketing efforts without burning out our team? Catch