As an extension of the Western way of life, McFarland Productions’ goal is to advocate for the agriculture industry by sharing the lifestyle carried out by cattlemen, rodeo cowboys, farmers, ranchers, and western makers. 

Currently, through our work with our clients our team continues to make strides in moving the industry forward as a full-service marketing agency. As photographers, videographers, wordsmiths, and strategic marketers, we use powerful still imagery, and cinematic videos, paired with written word to educate and captivate not only those within the agricultural community but also those outside of it. By doing so, we aim to bridge the knowledge gap and foster an appreciation for the significance of agriculture in our world.

By definition, sustainable agriculture is meeting society’s current food and textile needs, without compromising the ability of current or future generations to meet their needs. While we understand the main focus of sustainable agriculture, we believe it must be taken a step further to truly withstand the test of time and provide nourishment for generations to come. As sustainability also means to be upheld or defended, today’s farmers and ranchers must utilize mass media platforms to educate and advocate for their practices to those who may not fully comprehend the intricate processes and the vital significance of agriculture.

Every person involved with McFarland Productions understands the indispensable role agricultural producers play in our world yesterday, today, and tomorrow. It’s our responsibility to preserve the integrity of the industry while educating those who have been force-fed misinformation. We live in a world today where information is at our fingertips meaning we must hold the pen in the narration of the agriculture industry. 

To us, sustainable agriculture means we must harness the power of mass communications to drive agriculture forward and ignite a global movement for an educated and understanding generation.