As an extension of the Western way of life, McFarland Productions’ goal is to advocate for the agriculture industry by sharing the lifestyle carried out by cattlemen, rodeo cowboys, farmers, ranchers, and western makers. 

Currently, through our work with our clients our team continues to make strides in moving the industry forward as a full-service marketing agency. As photographers, videographers, wordsmiths, and strategic marketers, we use powerful still imagery, and cinematic videos, paired with written word to educate and captivate not only those within the agricultural community but also those outside of it. By doing so, we aim to bridge the knowledge gap and foster an appreciation for the significance of agriculture in our world.

By definition, sustainable agriculture is meeting society’s current food and textile needs, without compromising the ability of current or future generations to meet their needs. While we understand the main focus of sustainable agriculture, we believe it must be taken a step further to truly withstand the test of time and provide nourishment for generations to come. As sustainability also means to be upheld or defended, today’s farmers and ranchers must utilize mass media platforms to educate and advocate for their practices to those who may not fully comprehend the intricate processes and the vital significance of agriculture.

Every person involved with McFarland Productions understands the indispensable role agricultural producers play in our world yesterday, today, and tomorrow. It’s our responsibility to preserve the integrity of the industry while educating those who have been force-fed misinformation. We live in a world today where information is at our fingertips meaning we must hold the pen in the narration of the agriculture industry. 

To us, sustainable agriculture means we must harness the power of mass communications to drive agriculture forward and ignite a global movement for an educated and understanding generation. 

The McFarland Productions team can be found turning clips of silver into timeless memories, portraying a picture of packaged beef as nourishment for you and your family, or pulling pieces of your land and family together for a logo to stand out from the rest. 

Our team can produce true-to-life commercials because we understand the message that needs to be served. We can write website copy for ranchers because we grew up raising cattle with several generations of our family. We can shoot stills at the county fair because that’s ultimately where we got our start as agricultural communicators. We can craft content for western makers because we’re creators ourselves, just with a digital focus. 

Packing years of experience in ag marketing, we would love to hear about your business and help you with anything from promotional images or videos to an ongoing relationship allowing you to extend your reach through a long-term working relationship. Based in Southwestern Oregon, we love to travel because we believe your story is best told where you are.

We have a passion for the western lifestyle; serving and promoting the heritage and tradition using powerful imagery, online digital marketing and marketing services.

MEET THE MCFARLAND PRODUCTIONS TEAM

NATALIE MCFARLAND

Headshot image of Natalie McFarland wearing a black suit, red hat, and long blonde hair in front.

FOUNDER & CREATOR

Natalie started McFarland Productions in 2014, which has continued to grow rapidly over the last few years. Her passion and focus have always remained…

KEVIN MCFARLAND

VP of Operations

Kevin McFarland has always been a huge supporter of McFarland Productions and in 2021, he joined the team full time. His passion for business growth and development has been an asset to…

KATIE CONNOR

Photographer & Videographer / Post-Production Editor

Katie grew up on her family’s dairy farm in New England. Having grown up in an agriculture community, Katie has cultivated a deep passion for the land, animals and the farmer. She was deeply involved in the everyday…

STEPHANIE FURLONG

Stephanie Furlong Photo Video Social McFarland Productions

PHOTOGRAPHER & VIDEOGRAPHER

Stephanie Furlong grew up on a cattle ranch in the Willamette Valley, where she enjoyed wading in their creek, showing steers in 4H, spending time with her large family, and riding her …

SCOUT BAKER

Marketing manager Scout in front of a horse statue wearing a red shirt, black pants, and jean jacket. She has her long brown hair down in front of her shoulders.

OUTREACH MARKETING MANAGER

It’s where the cypress trees thrive and the gators roam; Saint Cloud, Florida, is where Scout Baker called home for 21 years. With an acceptance into the Nation’s top agricultural communications college, Scout…

RYAN LEE

2023 SUMMER INTERN

I’m Ryan, the new intern from Oregon State University! I’m a Junior there studying Digital Communication Arts, and I’m excited to have the opportunity to work with McFarland Productions this summer! Some fun facts about me are: My favorite food is brisket…
 
 

Natalie McFarland

Natalie McFarland

FOUNDER & PRESIDENT

Natalie started McFarland Productions in 2014, which has continued to grow rapidly over the last few years. Her passion and...

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Katie Connor

Katie Connor

Photographer & Videographer / Editor

Katie grew up on her family’s dairy farm in New England. Having grown up in an agriculture community, Katie has cultivated...

READ MORE

Kevin McFarland

Kevin McFarland

VP OF OPERATIONS

Kevin McFarland has always been a huge supporter of McFarland Productions and in 2021, he joined the team full time. His passion for business growth ...

READ MORE

Scout Baker

Scout Baker

OUTREACH MARKETING MANAGER

It’s where the cypress trees thrive and the gators roam; Saint Cloud, Florida, is...

READ MORE

Stephanie Furlong

Stephanie Furlong

PHOTOGRAPHER & VIDEOGRAPHER

Stephanie Furlong grew up on a cattle ranch in the Willamette Valley, where she enjoyed wading in their creek, showing steers in 4H...

READ MORE
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Some places you may have seen us...

CASE STUDIES.

Natalie McFarland

FOUNDER & CREATOR

Natalie started McFarland Productions in 2014, which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same; capturing, understanding, preserving and promoting Ranching, Farming, Western Fashion, and the Western Lifestyle. She has always had a love for the western culture and even at a young age it was unmistakably clear what she was born to do. 

Natalie grew up on a small ranch, rodeoed, showed horses in a variety of disciplines, showed livestock, and participated in 4H and Oregon High School Equestrian Teams. She has trained herding dogs and started colts, worked with sheep and cattle and has had the experience of racing to finish up a hayfield before a rainstorm hit. She understands the joys, sorrows, wins, losses and hard work of ranchers and farmers.That’s why McFarland Productions can produce authentic marketing materials of ranchers, riders and ropers – it’s who she is.

The love she has for the western way of life is what prompted her to use photography and videography to preserve the western heritage, both old and new. “I have a passion for agriculture; farms, ranches, and agriculture related businesses. Cattle ranches, sheep farms, leather workers, saddle makers, western fashion designers, hat makers, silversmiths… I love to work with them all. It’s not a job. It’s a lifestyle. And those living it know what it means to be a rancher, a farmer, or a cowboy.”

natalie@mcfarlandproductions.com

2020 COWGIRL Magazine 30 Under 30 Award Recipient

2022 Art of the Cowgirl Master of Videography

Kevin McFarland

VP of Operations

Kevin McFarland has always been a huge supporter of McFarland Productions and in 2021, he joined the team full time. His passion for business growth and development has been an asset to McFarland Productions. 

Kevin grew up in Roseburg, OR where he spent most of his time on the rivers, at the ocean just a couple of hours west, or in the mountains. He has a huge passion for fishing and hunting and growing up in Roseburg only fueled that addiction. 

He also has a star-up company Trespass Outdoors which will help ranchers and farmers generate additional income by connecting them with outdoor recreationists through an online application helping to mitigate the concerns ranchers’ have relative to allowing people to use their properties for hunting, fishing and other outdoor activities. 

Growing up, he was involved with agriculture through his family’s small raspberry farm and helping in the filbert orchards of surrounding farms. He also worked for Ritchie Seed for many years both harvesting and as a mechanic for a variety of seed production from irrigated Wheat to Triticale and everything in between. 

kevin@mcfarlandproductions.com

Katie Connor

Photographer & Videographer / Post-Production Editor

Katie grew up on her family’s dairy farm in New England. Having grown up in an agriculture community, Katie has cultivated a deep passion for the land, animals and the farmer. She was deeply involved in the everyday operation of the farm including running equipment, milking, delivering calves and managing herd health. She also worked in the swine and beef industries managing an operation of over 300 pigs and beef cattle.

Over the last decade, she has worked with a variety of agricultural based businesses, including tending an apple orchard or vegetable stand, working for an ovine medical research facility or driving a team of draft horses at an educational farm for an event.

Horses have been in Katie’s life since the very beginning, and though she didn’t grow up around the western industry, she has always been intrigued with the culture and the western lifestyle. 

Being a part of the McFarland Productions team is a dream come true. She is very excited to see and learn more about the cowboy culture and to grow her knowledge in the agriculture field by helping to preserve, promote and strengthen the western industry.

katie@mcfarlandproductions.com

Stephanie Furlong

PHOTOGRAPHER & VIDEOGRAPHER

Stephanie Furlong grew up on a cattle ranch in the Willamette Valley, where she enjoyed wading in their creek, showing steers in 4H, spending time with her large family, and riding her horse around their property whenever she could. She moved to Roseburg when she met her now husband, Chad. They started dating in 2011 when they ran away to live in New Zealand to work as a sheep shearer and wool rousey. They then got married in 2013 and threw caution to the wind when they started their first-generation sheep ranch and had a pile of daughters (four in five years, to be exact). Harper is 5, Hayden is 4, Shiloh just turned 2 and Cora was born in June of 2020! It’s been a wild year. They now run about 500 ewes and have a small herd of Murray Grey cows. Stephanie has a passion for agriculture and small businesses. She started working for McFarland Productions a few years ago, and has had some of the most incredible experiences doing so. “I love my work and the people I get to meet and the friends I get to work beside. I also love that this company’s values line up with my own. Preserving and celebrating this lifestyle is so important to me. I wear many hats, but my McFarland Productions hat is one of my very favorites.”

stephanie@mcfarlandproductions.com

Scout Baker

OUTREACH MARKETING MANAGER

It’s where the cypress trees thrive and the gators roam; Saint Cloud, Florida, is where Scout Baker called home for 21 years. With an acceptance into the Nation’s top agricultural communications college, Scout moved to Lubbock, Texas, to cultivate her craft in photography, copywriting, and campaign strategies at Texas Tech University. However, her passion for agriculture developed long before college. 

The foundation of her devotion to the ag industry sits atop being a fourth-generation member of the Silver Spurs Riding Club. As a child and teenager, she volunteered at the largest rodeo east of the Mississippi by serving patrons in the concession stand, performing a square dance on horseback called Quadrille, and videoing her family’s bucking bulls. As she got older, she continued to ride in Quadrille and worked behind the chutes with three generations of her family. 

Outside of the Silver Spurs Rodeo, Scout was a competitive and sideline cheerleader for ten years, on the livestock judging team in high school, an exhibitor at the Kissimmee Valley Livestock Show, the president of the Harmony FFA Chapter, and the president of the Harmony FFA Alumni group. For the last several years, Scout has used these experiences to provide genuine marketing, photos, and writing pieces for rodeos, restaurants, and agricultural services. 

As a May 2022 graduate, Scout now resides in Crockett, Texas, with her boyfriend of 6 years, Lane, and two dogs, Rue and Dill. As new small  town east Texas residents, they help her uncle run commercial and Brahman cattle and rodeo stock. From raising bottle calves, artificially inseminating cows, or putting the time in with young bulls, Scout understands the long hours, trials and tribulations, and praise-worthy moments. As a small part of the agriculture industry, her life’s purpose is to tell the raw stories of gritty and caring ranchers, farmers, and all in the western lifestyle. 

With unwavering love and commitment to preserving agricultural industries, she has found her home as a part of the McFarland Productions team. 

scout@mcfarlandproductions.com

Ryan Lee

I’m Ryan, the new intern from Oregon State University! I’m a Junior there studying Digital Communication Arts, and I’m excited to have the opportunity to work with McFarland Productions this summer! Some fun facts about me are: My favorite food is brisket, I love my Jeep Wrangler, and I’m always listening to music!
The first time I saw a moose was through the lens of a Canon camera. I was with my grandpa Steve on their back deck in Bend, Oregon. He’s a wildlife photographer and has inspired me with countless photos that depict how it feels to live in bend. I want to help viewers feel the same way my grandpa made me feel through his photos.
I have thorough experience in videography, as I have worked in many different settings and on several designed sets. Through this I have learned how to shoot high budget, with every bell and whistle imaginable, but I have also learned the opposite. Shooting in some conditions like on a boat will limit your equipment, and in this case, I have learned how to capture high quality content while only using what I can hold. I have in depth organizational skills that I have developed from years of working during entire football seasons and keeping all photos and videos organized and easily accessible. I have experience with audio engineering from podcast, music, and documentary
production that serves helpful when adding external sound to videos. I have also recently started working with several different types of camera including Sony, BlackMagic, and Lumix. This has made me more comfortable working with new interfaces in all sorts of different settings.
I come from a small town, and most family-owned businesses in the town were fairly stronger online presence. I am passionate about keeping these small businesses alive and successful, and helping  farmers, cattlemen, cowboys, and more. I want to capture the atmosphere of a rodeo so well that the viewer feels like they have dirt on their boots and the sun on their hat. I want to help connect these people with their goals by improving their online presence.