MARKETING &
We believe in a community-centric approach to marketing and creative, cultivating true fans through storytelling and encouraging long-term, two-way human relationships.
Creating connections between the brands and organizations of the western and agriculture industries and their communities.
EST. 2014
CREATIVE AGENCY.
WHO WE'RE FOR.
At the heart of our approach is a deep-rooted commitment to the preservation and integrity of the agricultural industry and Western way of life. This focus allows us to serve a wide variety of companies and organizations within different sectors of the industry. We have had the opportunity to work with ranches, farms, rodeos, festivals and events, musicians, brands, makers, designers, product manufacturers, and other agriculture-based businesses and organizations over the years. The common thread of all our clients is a love for the western way of life and agriculture.
WHO WE ARE.
We are a marketing and creative agency that serves as an extension of the Western way of life.
The entirety of the McFarland Productions team understands the indispensable role of the agricultural industry and Western lifestyle in our world yesterday, today, and tomorrow. McFarland Productions is made up of the RIGHT people, not those who happen to live in the most convenient places. That is why we have pulled together a team of die-hards for the McFarland Productions brand and the brands we serve. Our team believes in the agriculture industry and Western lifestyle and lives it every day. The strength of working with our team is “we get it.” We are geographically spread across the United States with offices in Oregon, Texas, Virginia, and a few places in between.
Our team is just that; a team.
PEOPLE FIRST.
We believe in a people-first mentality in our marketing strategies and with our clients. Internally, we have mastered the art of remote work, and our company culture is strong and built on friendship. We approach relationships with our clients in the same way; while we are not physically in our client’s locations at all times, we are 100% dedicated to being an extension of the brand. We pride ourselves in truly knowing our clients as individuals and knowing their fans, customers, or clients with the same people-first mentality. Below are some of the faces that make up the McFarland Productions team. Not shown here are the valuable partners we work with to make it all happen. While not shown below, those partnerships play a key role in the success of our team.
Natalie McFarland
Natalie McFarland
PRESIDENT
After freelancing her way through college, Natalie established McFarland Productions in 2014, which has continued to grow rapidly over the last few years. Her passion and...
Kevin McFarland
Kevin McFarland
Kevin McFarland has always been a huge supporter of McFarland Productions and in 2021, he joined the team full time. His passion for business growth ...
Stephanie Furlong
Stephanie Furlong
Stephanie Furlong grew up on a cattle ranch in the Willamette Valley, where she enjoyed wading in their creek, showing steers in 4H...
Katie Connor
Katie Connor
POST-PRODUCTION EDITOR
Katie grew up on her family’s dairy farm in New England. Having grown up in an...
Scout Foster
Scout Foster
Scout's faithfulness to the agriculture and western sports industry is rooted...
Erin Mackey
Erin Mackey
Erin’s journey in agri-business and social media marketing is a testament to her...
HOW WE HELP.
The power of human connection is unrivaled. We believe stories, emotions, and experiences are truly what connects companies and brands to their customers. Our people-first approach means we prioritize human interest in everything we do from creating content that resonates with your audience through creative digital assets making your brand relatable and approachable. Our focus, no matter the platform, is always on the people who your company is for, rather than your products and features. Giving people a “why” they shop or interact with your company rather than just a “what” creates a true connection.
HOW TO PARTNER.
Ongoing Retainer or Project-By-Project.
We love working together on a long-term basis so we become familiar with your company and can represent you on the marketing front as though we are part of the full-time staff. This type of relationship allows us to collaborate regularly, stay up to date on current and upcoming internal efforts at your company, and best assist you in connecting to your target audiences and marketing pillars. Ongoing retainers are customizable to select the services that complement your internal and any additional external marketing capabilities.
For those seeking flexibility and needing specific services, our project-by-project based services are designed to deliver tailored solutions. Just as we do in our retainer offerings, we customize the work to align with your needs. We’ll work closely with your team to develop a plan that delivers results.
WHAT THEY SAY.
& MANY MORE AMAZING AGRICULTURE & WESTERN COMPANIES AND BRANDS
A LITTLE EXTRA.
As an extension of the Western way of life, McFarland Productions’ goal is to advocate for the agriculture industry by sharing the lifestyle carried out by cattlemen, rodeo cowboys, farmers, ranchers, and western makers.
Currently, through our work with our clients our team continues to make strides in moving the industry forward as a full-service marketing agency. As photographers, videographers, wordsmiths, and strategic marketers, we use powerful still imagery, and cinematic videos, paired with written word to educate and captivate not only those within the agricultural community but also those outside of it. By doing so, we aim to bridge the knowledge gap and foster an appreciation for the significance of agriculture in our world.
By definition, sustainable agriculture is meeting society’s current food and textile needs, without compromising the ability of current or future generations to meet their needs. While we understand the main focus of sustainable agriculture, we believe it must be taken a step further to truly withstand the test of time and provide nourishment for generations to come. As sustainability also means to be upheld or defended, today’s farmers and ranchers must utilize mass media platforms to educate and advocate for their practices to those who may not fully comprehend the intricate processes and the vital significance of agriculture.
Every person involved with McFarland Productions understands the indispensable role agricultural producers play in our world yesterday, today, and tomorrow. It’s our responsibility to preserve the integrity of the industry while educating those who have been force-fed misinformation. We live in a world today where information is at our fingertips meaning we must hold the pen in the narration of the agriculture industry.
To us, sustainable agriculture means we must harness the power of mass communications to drive agriculture forward and ignite a global movement for an educated and understanding generation.
The McFarland Productions team can be found turning clips of silver into timeless memories, portraying a picture of packaged beef as nourishment for you and your family, or pulling pieces of your land and family together for a logo to stand out from the rest.
Our team can produce true-to-life commercials because we understand the message that needs to be served. We can write website copy for ranchers because we grew up raising cattle with several generations of our family. We can shoot stills at the county fair because that’s ultimately where we got our start as agricultural communicators. We can craft content for western makers because we’re creators ourselves, just with a digital focus.
Packing years of experience in ag marketing, we would love to hear about your business and help you with anything from promotional images or videos to an ongoing relationship allowing you to extend your reach through a long-term working relationship. Based in Southwestern Oregon, we love to travel because we believe your story is best told where you are.
