As an extension of the Western way of life, McFarland Productions’ goal is to advocate for the agriculture industry by sharing the lifestyle carried out by cattlemen, rodeo cowboys, farmers, ranchers, and western makers. 

Currently, through our work with our clients our team continues to make strides in moving the industry forward as a full-service marketing agency. As photographers, videographers, wordsmiths, and strategic marketers, we use powerful still imagery, and cinematic videos, paired with written word to educate and captivate not only those within the agricultural community but also those outside of it. By doing so, we aim to bridge the knowledge gap and foster an appreciation for the significance of agriculture in our world.

By definition, sustainable agriculture is meeting society’s current food and textile needs, without compromising the ability of current or future generations to meet their needs. While we understand the main focus of sustainable agriculture, we believe it must be taken a step further to truly withstand the test of time and provide nourishment for generations to come. As sustainability also means to be upheld or defended, today’s farmers and ranchers must utilize mass media platforms to educate and advocate for their practices to those who may not fully comprehend the intricate processes and the vital significance of agriculture.

Every person involved with McFarland Productions understands the indispensable role agricultural producers play in our world yesterday, today, and tomorrow. It’s our responsibility to preserve the integrity of the industry while educating those who have been force-fed misinformation. We live in a world today where information is at our fingertips meaning we must hold the pen in the narration of the agriculture industry. 

To us, sustainable agriculture means we must harness the power of mass communications to drive agriculture forward and ignite a global movement for an educated and understanding generation. 

The McFarland Productions team can be found turning clips of silver into timeless memories, portraying a picture of packaged beef as nourishment for you and your family, or pulling pieces of your land and family together for a logo to stand out from the rest. 

Our team can produce true-to-life commercials because we understand the message that needs to be served. We can write website copy for ranchers because we grew up raising cattle with several generations of our family. We can shoot stills at the county fair because that’s ultimately where we got our start as agricultural communicators. We can craft content for western makers because we’re creators ourselves, just with a digital focus. 

Packing years of experience in ag marketing, we would love to hear about your business and help you with anything from promotional images or videos to an ongoing relationship allowing you to extend your reach through a long-term working relationship. Based in Southwestern Oregon, we love to travel because we believe your story is best told where you are.

Creating connections between the brands and organizations of the western and agriculture industries and their communities.

MEET THE MCFARLAND PRODUCTIONS TEAM

NATALIE MCFARLAND

Headshot image of Natalie McFarland wearing a black suit, red hat, and long blonde hair in front.

FOUNDER & CREATOR

After freelancing her way through college, Natalie established McFarland Productions in 2014, which has continued to grow rapidly over the last few years….

KEVIN MCFARLAND

VP of Operations

Kevin McFarland has always been a huge supporter of McFarland Productions and in 2021, he joined the team full time. His passion for business growth and development has been an asset to…

KATIE CONNOR

Photographer & Videographer / Post-Production Editor

Katie grew up on her family’s dairy farm in New England. Having grown up in an agricultural community, Katie has cultivated a deep passion for the land, animals, and the farmer. Immersed in…

STEPHANIE FURLONG

Stephanie Furlong Photo Video Social McFarland Productions

PHOTOGRAPHER & VIDEOGRAPHER

Stephanie Furlong grew up on a cattle ranch in the Willamette Valley, where she enjoyed wading in their creek, showing steers in 4H, spending time with her large family, and riding her …

SCOUT BAKER

Marketing manager Scout in front of a horse statue wearing a red shirt, black pants, and jean jacket. She has her long brown hair down in front of her shoulders.

OUTREACH MARKETING MANAGER

Scout’s faithfulness to the agriculture and western sports industry is rooted in tradition. Growing up in Central Florida, she stood by her family as they supported different sectors of the industry, including raising beef cattle, bucking bulls for local rodeos…

RYAN LEE

2024 INTERN

Originally from Logansport, Indiana, Morgan grew up extremely involved in the agriculture industry coming from a diversified livestock and row crop operation. She especially loved staying involved as a junior exhibitor across the country. Morgan attended South Plains College …
 
 

Natalie McFarland

Natalie McFarland

FOUNDER & PRESIDENT

After freelancing her way through college, Natalie established McFarland Productions in 2014, which has continued to grow rapidly over the last few years. Her passion and...

READ MORE

Katie Connor

Katie Connor

Photographer & Videographer / Editor

Katie grew up on her family’s dairy farm in New England. Having grown up in an...

READ MORE

Kevin McFarland

Kevin McFarland

VP OF OPERATIONS

Kevin McFarland has always been a huge supporter of McFarland Productions and in 2021, he joined the team full time. His passion for business growth ...

READ MORE

Scout Baker

Scout Baker

OUTREACH MARKETING MANAGER

Scout's faithfulness to the agriculture and western sports industry is rooted...

READ MORE

Stephanie Furlong

Stephanie Furlong

PHOTOGRAPHER & VIDEOGRAPHER

Stephanie Furlong grew up on a cattle ranch in the Willamette Valley, where she enjoyed wading in their creek, showing steers in 4H...

READ MORE

Morgan Minnick

Morgan Minnick

2024 INTERN

Originally from Logansport, Indiana, Morgan grew up extremely involved in the agriculture...

READ MORE
Trick-Roper-Silhouette---black

Some places you may have seen us...

FEATURES IN THE MEDIA

Previous slide
Next slide

OUR TROPHY CASE

Previous slide
Next slide

WHO WE SERVE.

Our hearts are heavily rooted within the agriculture industry and the western way of life, which is why we specialize in cattle and equine producers, stock shows, western sports, farmers, and all who call the ag industry home. In some form or fashion, each member of our team grew up involved with the sub-industries we serve. While we’re working on your projects, we’re able to personally connect with your goals and way of life to produce marketing materials in the form of a video, photo, design, strategy, advertisement, or website. We pride ourselves on telling the right stories at the right time for the advancement of those within the western way of life.

& MANY MORE AMAZING AGRICULTURE & WESTERN COMPANIES AND BRANDS

Natalie McFarland

PRESIDENT & FOUNDER

After freelancing her way through college, Natalie established McFarland Productions in 2014, which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same; capturing, understanding, preserving and promoting Ranching, Farming, Western Lifestyle and AgriBusiness. She has always had a love for the western culture and even at a young age it was unmistakably clear she would someday find a career serving the industry. 

Natalie grew up on a small ranch, rodeoed, showed horses in a variety of disciplines, showed livestock, and participated in 4H and Oregon High School Equestrian Teams. She has trained herding dogs and started colts, worked with sheep and cattle and has had the experience of racing to finish up a hayfield before a rainstorm hit. She understands the joys, sorrows, wins, losses and hard work of ranchers and farmers. That’s why McFarland Productions can produce authentic marketing campaigns for the businesses, organizations, events, and brands of the western and agriculture industry – it’s who she is.

With a passion for building community surrounding brands, Natalie focuses on building real connections between companies/brands and the people that make up their community. Telling the stories of your customers and making them apart of the brand’s story is her main focus. Creating real, human, meaningful connections and strengthening community within the western and agriculture industry through strategic marketing services. 


natalie@mcfarlandproductions.com

Certificates & Recognition

FAA Remote Pilot Certificate

FAA Private Pilot Certificate

PRCA Photography Card Holder

Oregon State University – Bachelors of Science General Science Pre Veterinary Medicine

Associates of Arts Oregon Transfer Degree

2023 NFR Open Contracted PRCA Photographer

2023 Dude Ranchers Association Convention Speaker

2022 Art of the Cowgirl – Master of Videography

2020 COWGIRL Magazine 30 Under 30 Award Recipient

Kevin McFarland

VP of Operations

Kevin McFarland has always been a huge supporter of McFarland Productions and in 2021, he joined the team full time. His passion for business growth and development has been an asset to McFarland Productions. 

Kevin grew up in Roseburg, OR where he spent most of his time on the rivers, at the ocean just a couple of hours west, or in the mountains. He has a huge passion for fishing and hunting and growing up in Roseburg only fueled that addiction. 

He also has a star-up company Trespass Outdoors which will help ranchers and farmers generate additional income by connecting them with outdoor recreationists through an online application helping to mitigate the concerns ranchers’ have relative to allowing people to use their properties for hunting, fishing and other outdoor activities. 

Growing up, he was involved with agriculture through his family’s small raspberry farm and helping in the filbert orchards of surrounding farms. He also worked for Ritchie Seed for many years both harvesting and as a mechanic for a variety of seed production from irrigated Wheat to Triticale and everything in between. 

kevin@mcfarlandproductions.com

Katie Connor

Photographer & Videographer / Post-Production Editor

Katie grew up on her family’s dairy farm in New England. Having grown up in an agricultural community, Katie has cultivated a deep passion for the land, animals, and the farmer. Immersed in the everyday operation of the farm, she found herself running equipment, milking, delivering calves, and managing herd health. She also worked in the swine and beef industries, managing over 300 pigs and beef cattle.
Over the last decade, she has worked with agricultural-based businesses, assisting with local farm markets, working for an ovine medical research facility, driving a team of draft horses at an educational farm, and teaching self-sustainable agriculture to the community.
Horses have been in her life since the very beginning, and though she didn’t grow up around the Western industry, she has always been intrigued by the culture and the Western lifestyle.
Being a part of the McFarland Productions team has been an incredible conduit to opening the agricultural gates of the West. It continues to be a tremendous privilege to witness the stories and to promote, preserve, and strengthen the integrity of the Western industry.
katie@mcfarlandproductions.com

Stephanie Furlong

PHOTOGRAPHER & VIDEOGRAPHER

Stephanie Furlong grew up on a cattle ranch in the Willamette Valley, where she enjoyed wading in their creek, showing steers in 4H, spending time with her large family, and riding her horse around their property whenever she could. She moved to Roseburg when she met her now husband, Chad. They started dating in 2011 when they ran away to live in New Zealand to work as a sheep shearer and wool rousey. They then got married in 2013 and threw caution to the wind when they started their first-generation sheep ranch and had a pile of daughters (four in five years, to be exact). Harper is 5, Hayden is 4, Shiloh just turned 2 and Cora was born in June of 2020! It’s been a wild year. They now run about 500 ewes and have a small herd of Murray Grey cows. Stephanie has a passion for agriculture and small businesses. She started working for McFarland Productions a few years ago, and has had some of the most incredible experiences doing so. “I love my work and the people I get to meet and the friends I get to work beside. I also love that this company’s values line up with my own. Preserving and celebrating this lifestyle is so important to me. I wear many hats, but my McFarland Productions hat is one of my very favorites.”

stephanie@mcfarlandproductions.com

Scout Baker

OUTREACH MARKETING MANAGER

Scout’s faithfulness to the agriculture and western sports industry is rooted in tradition. Growing up in Central Florida, she stood by her family as they supported different sectors of the industry, including raising beef cattle, bucking bulls for local rodeos, and spending weekends with her grandparents who lived on Disney’s Wilderness Preserve.
Moving away from The Mouse, Scout graduated Magna Cum Laude from the Nation’s top agricultural communications college at Texas Tech University in 2022.
Now residing in Crockett, she and her husband, Lane, keep busy raising beef cattle and bucking bulls with her family. Scout also loves gardening, raising chickens, reading, and her two dogs: Rue and Dill.
Communicating stories for the preservation and integrity of the Western way of life is a great honor.

 

scout@mcfarlandproductions.com

Certifications & Recognition

Hubspot – Content Marketing Certified

Pinterest – Pinterest Advertising Essentials Certified

SemRush – Crafting a Winning SEO Strategy: A Guide for In-House
Marketers Certificate

SemRush – SEO Fundamentals Course Certificate

Morgan Minnick

Originally from Logansport, Indiana, Morgan grew up extremely involved in the agriculture industry coming from a diversified livestock and row crop operation. She especially loved staying involved as a junior exhibitor across the country. Morgan attended South Plains College in Levelland, TX to continue her education and be a part of the livestock judging team. After the conclusion of her time at South Plains, she transferred to Texas Tech University where she is now an agricultural communications student. Morgan loves staying busy as a student at the Texas Tech Davis College of Agricultural Sciences & Natural Resources and learning from the best agricultural communications professors in the nation. Over the years, she has had multiple opportunities to learn from some of our industry’s most talented which she is extremely thankful for. Morgan has always been a creative mind, and being behind a camera is home for her. During her free time, you can catch Morgan with her camera in hand, working with various livestock breeders across the country, spending time with friends, and playing with her pup and best friend Koda.

Certifications & Recognition

Hubspot – Social Media Certified