Mentorship, influence, and breaking trail leadership to dream more, do more, and become more. 

About the film.

Nice Job, Cowgirl is a stand-alone 30-minute documentary about Judy Wagner, an influential cowgirl, retiring CMO of Montana Silversmiths, and Founder of the previously known brand of Gator Ropes, among additional titles and accolades. Judy’s story begins on her family ranch in Avon, Montana, where her “Ranch Grown Logic” begins. Judy is a rodeo competitor, ranch cowgirl, prior 4H extension agent, entrepreneur with an iconic and trailblazing concept, and above all, always a mentor. Her story is compelling, positive, and uplifting; a testament to positively impacting an industry. She’s known for her positive encouragement and well-known and heartfelt “nice job, cowgirl” or “nice job, cowboy” comments on social media, highlighted in a documentary film about her life, family, career, and impact on countless individuals, companies, and brands in the western industry.

To be inspired to dream more, do more, and become more, stay tuned for Nice Job, Cowgirl, The Judy Wagner Story, a stand-alone 30-minute documentary about remarkable leadership.

McFarland Productions

In association with Montana Silversmiths

an Off Your Rocker film

Judy Wagner

Alvin Wagner, Judy’s Husband

Tiffany Wagner, Judy’s Daughter

Ross Wagner, Judy’s Son

Casey Wagner, Judy’s Daughter in Law

Lance Neirby, Montana Silversmiths

Jade Opfer, Montana Silversmiths

Callie Adams, Montana Silversmiths

Alison Matthes, Montana Silversmiths

Justin Deacon, Montana Silversmiths

Ty Erickson, Professional Steer Wrestler

Cierra Erickson, Flying C Performance Horses

Ken Amorosano, Cowgirl Magazine

Steve Rempelos, former PRCA

Tia Bledsoe, Pendleton Whisky & Proximo Spirits

Janet Erickson, Judy’s Sister

Dale Brisby, Rodeo Time

Coleman Proctor, Professional Team Roper

Kay Marie Bignel, Judy’s Niece

Kennadee Riggs, 2023 Miss Rodeo America

Kiki Shumway, Miss Rodeo America Pageant, Inc.

Maegen Taylor, Professional Bull Riders

Nick Luciano, Tratter House

Patti Holland, Judy’s Best Friend



Shaping the Future

By Turpak



Natalie McFarland

Off Your Rocker Films, McFarland Productions


Kevin McFarland

Off Your Rocker Films, McFarland Productions

Director of Sound Design:

Tim Kimsey

Audio Knuckle Busters


Scout Foster

Off Your Rocker Films, McFarland Productions

Camera Operator:

Stephanie Furlong

Off Your Rocker Films, McFarland Productions

Post Production Editor:

Katie Connor

Off Your Rocker Films, McFarland Productions



Montana Silversmiths

Professional Rodeo Cowboys Association

Cowgirl Magazine

Western Horseman

The Wagner Family

(c) All Rights Reserved – McFarland Productions, 2024


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