Mentorship, influence, and breaking trail leadership to dream more, do more, and become more.
Nice Job, Cowgirl is a stand-alone documentary about Judy Wagner, a lifelong storyteller, Western lifestyle advocate, and above all, a cowgirl. Her story is compelling, positive, and uplifting; a testament to positively impacting an industry. She’s known for her positive encouragement and well-known and heartfelt “nice job, cowgirl” or “nice job, cowboy” comments on social media, highlighted in the documentary film about her life, family, career, and impact on countless individuals, companies, and brands in the western industry. Judy Wagner is an influential cowgirl, retiring CMO of Montana Silversmiths, and Founder of the previously known brand of Gator Ropes, among additional titles and accolades. Judy’s story begins on her family ranch in Avon, Montana, where her “Ranch Grown Logic” begins. Judy is a rodeo competitor, ranch cowgirl, prior 4H extension agent, entrepreneur with an iconic and trailblazing concept, and above all, always a mentor. Her story is compelling, positive, and uplifting; a testament to positively impacting an industry. She’s known for her positive encouragement and well-known and heartfelt “nice job, cowgirl” or “nice job, cowboy” comments on social media, highlighted in a documentary film about her life, family, career, and impact on countless individuals, companies, and brands in the western industry.
Watch Nice Job, Cowgirl: The Judy Wagner Story on the Cowboy Channel and Cowboy Channel +.
Wickenburg, Arizona – Art of the Cowgirl together with Montana Silversmiths is pleased to bring a one-night-only special premier of Nice Job, Cowgirl: The Judy Wagner Story to the Wrangler Pavilion on Wednesday, February 26, 2025, in conjunction with the official launch party for the new Art of the Cowgirl Wine Collection x Brennan Vineyards.
Arlington, TX – Cowgirl Magazine announces the screening of the stand-alone 30-minute documentary, Nice Job, Cowgirl: The Judy Wagner Story at the 6th Annual Wrangler COWGIRL 30 Under 30 Empowered Gala at Live! By Loews, Arlington, Texas.
Girl Talk Conference Event
Screening of Nice Job, Cowgirl: The Judy Wagner Story
Followed by brief comments by Natalie McFarland and Judy Wagner
Live! By Lowes
Admission by invitation and ticket holder only.
The inspiration behind Nice Job, Cowgirl
Judy Wagner grew up in Avon, a small ranching community in western Montana. As the eldest of her seven siblings, Judy learned leadership, responsibility, and work ethic as a child — marking the start of her “Ranch Grown Logic.” Judy retired from Montana Silversmiths in 2024 as their Chief Marketing Officer. Previously, she was the founder of the known brand Gator Ropes and a 4H extension agent. Judy is a rodeo competitor, ranch cowgirl, an entrepreneur with iconic and trailblazing concepts, and above all, always a mentor.
With the power of planting a seed, Judy seeks to inspire and empower leaders of the Western industry to dream more, do more, and become more.
A seed, when nourished, grows into a strong tree. Similarly, a spark of inspiration and encouragement fostered by leaders can lead to a transformative movement within the Western industry. By planting the seed, Judy promotes a culture of remarkable leadership, ambition, and empowerment, helping to shape the future of the Western industry.
“I’m excited to share a glimpse into a journey that began on Nov 30th, 2023, when I received a call that would lead us all here today. We were on the road, driving from Montana to Vegas hauling the Montana Silversmiths trailer to NFR (as I enlist my husband as slave labor to drive each year) we were nearly through St. George, Utah when our Montana Silversmiths videographer and dear friend Natalie McFarland, reached out to me with an incredible idea, one so crazy that it just might work.
In 2018, McFarland Productions began working with Montana Silversmiths as a contractor. Over the last six years, the McFarland Productions team and Judy Wagner have built a highly regarded working relationship and personal friendship. Judy has been an inspiration and role model to many, and her mentorship and friendship with the McFarland Productions team is no different. In 2020, a sub-brand of McFarland Productions, Off Your Rocker Films, was created when the opportunity to produce long-format films was presented, keeping the parent company’s mission at its core: Creating connections between the brands and organizations of the western and agriculture industries and their communities.
When Judy Wagner announced her retirement as Chief Marketing Officer of Montana Silversmiths, we were inspired to tell the story of an exemplary leader for our industry and how her “planting a seed” has had a profound impact that reaches all corners of the Western lifestyle. Leadership, influence, friendship, and belief in each other are at the core of why, in association with Montana Silversmiths, we produced Nice Job, Cowgirl: The Judy Wagner Story.
To the right, you can click to watch our discussion between Director Natalie McFarland and Director of Story Scout Foster as they chat about the why behind the film, the personal relationship with Judy, and exceptional moments of clarity when creating the film.
Original Film Score From
Nice Job, Cowgirl: The Judy Wagner Story
Music from original score of:
Nice Job, Cowgirl: The Judy Wagner Story
Produced By:
Off Your Rocker Films by McFarland Productions
Michael Anthony Curtis
Author / Composer / Producer
Garrett Miles
Artist/ vocalist
Doug Stokes
Back Ground Vocals
Musicians and Engineers
Drums: Evan Hutchings
Bass: Mike RInne
Electric: Troy Lancaster
Piano: Billy Nobel
Steel: Scotty Sanders
Acoustic: Mike Waldron
Fiddle: Wanda Vick
Tracking Engineer: Jim DeBlanc
Vocal/Mix Engineer: Rob Lane
Recorded at Beaird Music Group
PRESENTS
THE SILVER SCREENING OF
and the
Breaking Trail Leadership Awards
in association with:
Breaking Trail Leadership Awards
Montana Silversmiths, in association with McFarland Productions and Off Your Rocker Films, hosted a silver screening of an exclusive cut of Nice Job, Cowgirl: The Judy Wagner Story in Las Vegas, Nevada at the Southpoint Hotel and Casino Showroom on December 3rd, 2024.
Emceed by Coleman Proctor, the event will feature a note from the director, Natalie McFarland, founder of McFarland Productions and Off Your Rocker Films followed by the film’s screening. Following the film, Judy Wagner, the inspiration behind the film and Brand Champion and Advocate for Montana Silversmiths, will give a keynote speech. Finally, Callie Adams, Director of Events at Montana Silversmiths, Marshall Smith, VP of Marketing at Montana Silversmiths, and Judy Wagner will announced this year’s recipients of Montana Silversmiths’ Breaking Trail Leadership Awards; Fred Whitfield and Linsay Rosser-Sumpter.
The film has inspired the creation of the Breaking Trail Leadership Awards, presented by Montana Silversmiths. This prestigious accolade, exemplified by Judy Wagner’s inspiring story, is reserved for individuals who demonstrate exceptional leadership by going above and beyond, dreaming bigger, and continuously striving for personal and professional growth. The inaugural presentation of this annual award took place during an exclusive event at the National Finals Rodeo in Las Vegas in 2024, highlighting Montana Silversmiths’ commitment to recognizing and fostering leadership in the Western community.
The event featured a signature cocktail created for the silver screening by Pendleton Whisky as well as the event’s silver carpet correspondent, Janzen Tew of Denim and Velvet and Western Runway. Olivia Harms also performed live as our opening entertainment during the cocktails and networking portion of the event.
SPNOSORED BY:
McFarland Productions
In association with Montana Silversmiths
an Off Your Rocker film
FEATURING
Judy Wagner
Alvin Wagner, Judy’s Husband
Tiffany Wagner, Judy’s Daughter
Ross Wagner, Judy’s Son
Casey Wagner, Judy’s Daughter in Law
Westee Wagner, Judy’s Granddaughter
Lance Neirby, Montana Silversmiths
Jade Opfer, Montana Silversmiths
Callie Adams, Montana Silversmiths
Alison Matthes, Montana Silversmiths
Justin Deacon, Montana Silversmiths
Ty Erickson, Professional Steer Wrestler
Cierra Erickson, Flying C Performance Horses
Ken Amorosano, Cowgirl Magazine
Steve Rempelos, former PRCA
Tia Bledsoe, Proximo Spirits
Janet Erickson, Judy’s Sister
Dale Brisby, Rodeo Time
Coleman Proctor, Professional Team Roper
Kay Marie Bignel, Judy’s Niece
Kennadee Riggs, 2023 Miss Rodeo America
Kiki Shumway, Miss Rodeo America Pageant, Inc.
Maegen Taylor, Professional Bull Riders
Nick Luciano, Tratter House
Patti Holland, Judy’s Best Friend
Lee & Tracy Patterson, Judy’s Friends
MUSIC
Original Film Score
Nice Job, Cowgirl
Michael Anthony Curtis
Author / Composer / Producer
Garrett Miles
Artist/Vocalist
Doug Stokes
Back Ground Vocals
MUSICIANS & ENGINEERS
Drums: Evan Hutchings
Bass: Mike RInne
Electric: Troy Lancaster
Piano: Billy Nobel
Steel: Scotty Sanders
Acoustic: Mike Waldron
Fiddle: Wanda Vick
Tracking Engineer: Jim DeBlanc
Vocal/Mix Engineer: Rob Lane
Recorded at Beaird Music Group
© Curtis Entertainment & McFarland Productions, 2024
—
Licensed Music
Shaping the Future
Turpak
Artlist.io
How Deep the Father’s Love for Us – Instrumental Version
Free As a Bird
Artlist.io
Woodcraft
Ziv Moran
Artlist.io
I’ll Hold On – Instrumental Version
Louis Island
Artlist.io
Time Spent
Adrian Walther
Soundstripe
By My Side
Alsever Lake
Soundstripe
Just Breathe
Alsever Lake
Soundstripe
Life in the Countryside
Evert Z
Artlist.io
Ride The Pacific
Alsever Lake
Soundstripe
Hola Hola
Lugar
Artlist.io
Secret Nothings
Reveille
Soundstripe
The Perspective
Sounds Like Sander
Soundstripe
CREW
Director:
Natalie McFarland
Off Your Rocker Films,
McFarland Productions
Producer:
Kevin McFarland
Off Your Rocker Films,
McFarland Productions
Consulting Executive Producer
Rodney Stone
Director of Sound Design:
Tim Kimsey
Audio Knuckle Busters
Director of Story:
Scout Foster
Off Your Rocker Films,
McFarland Productions
Film Crew:
Natalie McFarland, Off Your Rocker Films, McFarland Productions
Kevin McFarland, Off Your Rocker Films, McFarland Productions
Stephanie Furlong, Off Your Rocker Films, McFarland Productions
Scout Foster, Off Your Rocker Films, McFarland Productions
Post Production:
Natalie McFarland, Off Your Rocker Films, McFarland Productions
Katie Connor, Off Your Rocker Films, McFarland Productions
Scout Foster, Off Your Rocker Films, McFarland Productions
Post Production Sound Design:
Tim Kimsey, Audio Knuckle Busters
Robert Bogart, Audio Knuckle Busters
CONTRIBUTORS
Montana Silversmiths
Professional Rodeo Cowboys Association
Cowgirl Magazine
Western Horseman
The Wagner Family
SPECIAL THANKS TO
Montana Silversmiths
Professional Rodeo Cowboys Association
Wrangler National Finals Rodeo
Miss Rodeo America Pageant, Inc.
Cowgirl Magazine
The Wagner Family
Pendleton Whisky
Southpoint Hotel & Casino
Western Runway
Cowboy Channel
Cowgirl Channel
LOCATIONS
Las Vegas, Nevada
Congress, Arizona
Columbus, Montana
Red Lodge, Montana
Other Various Locations
All Rights Reserved
© 2024 Mc Farland Productions
Warning: The unauthorized reproduction or distribution of this copyrighted work is illegal. Criminal copyright infringement, including infringement without monetary gain, is investigated by the FBI and is punishable by up to 5 years in federal prison and a fine of $250,000.
All Rights Reserved © 2024 Mc Farland Productions