McKenna Murphy

In episode 17 of season two of “McFarland Minutes,” Natalie and Ryan cover step four (strategy) in their 12-stop creative process series focused on video, following problem, ideation, and goal determination. They emphasize deciding early where content will live—across broad platform types (website, YouTube, social, TV, theaters, trade shows, even elevators) and specific social channels—so […]

Natalie McFarland introduces McFarland Minutes and hosts a different episode featuring a walking tour of Ida Mae Home’s Texas facility with Rashanda and founder Kristen. They show the in-house process: sublimation printing fabric from white yardage, heat transferring prints, quilting with multi-needle machines, cutting pieces for products, and finishing items in the sewing department using

Natalie McFarland introduces McFarland Minutes and a conversation with Bob Tallman, recorded at his home while he recovers from an E. coli infection treated during a 23-day stay at Baylor St. Luke’s. Tallman discusses what it takes to succeed in modern, mechanized agriculture and ranching, emphasizing learning land ecology, adapting to Mother Nature, avoiding “farming

Natalie McFarland hosts McFarland Minutes and introduces part three of the Creative Process series, focusing on goal determination. With Ryan, she explains using the who, what, when, where, and why framework to clarify a video’s audience, viewing context, problem being solved, and reasons for watching, then translate that research into brainstorming and a specific goal/KPI

Natalie McFarland introduces McFarland Minutes and interviews James Sellars, founder and CEO of Sellmark Corporation, about building multiple outdoor-industry brands. James recounts launching Sellmark in 2007 to support the emerging AR-15 market, creating Firefield in 2009 to bring younger, new shooters into the sports, and pioneering digital night scopes and popularizing thermal hunting with Pulsar.