Season 2, Episode 15: 12 Part Series – The Creative Process – Strategy
In episode 15 of season two of “McFarland Minutes,” Natalie and Ryan cover step four (strategy) in their 12-stop creative process series focused on video, following problem, ideation, and goal determination. They emphasize deciding early where content will live—across broad platform types (website, YouTube, social, TV, theaters, trade shows, even elevators) and specific social channels—so […]
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