McFarland Minutes Podcast

Natalie McFarland introduces McFarland Minutes and interviews James Sellars, founder and CEO of Sellmark Corporation, about building multiple outdoor-industry brands. James recounts launching Sellmark in 2007 to support the emerging AR-15 market, creating Firefield in 2009 to bring younger, new shooters into the sports, and pioneering digital night scopes and popularizing thermal hunting with Pulsar. […]

Natalie McFarland’s interview with Gabrielle Homer explored her leadership journey across the cattle and beef industry (Painted Hills), banking, and board service. Homer discussed growing Painted Hills by keeping jobs local and building a loyal, resilient team through communication, cross-training, and hiring for adaptability. She reflected on management lessons, including the need for clearer job

In McFarland Minutes Season 2, Episode 8, host Natalie McFarland and guest Ryan discuss the ideation phase in the creative process. They delve into where inspiration comes from—both internal and external sources—and the importance of aligning ideas with the client’s personality and brand. They examine how ideation can be flexible yet must adhere to the

In this episode of McFarland Minutes, host Natalie McFarland interviews Jessie Jarvis, founder and CEO of Of The West. They discuss the essential elements for successful remote job postings and recruitment. The conversation covers a range of topics, including the specifics of what makes an excellent job description, the importance of screening questions, and the

In this episode of ‘McFarland Minutes,’ host Natalie McFarland, founder and president of McFarland Productions, provides a comprehensive guide to strategic business planning. She introduces a five-day executive team sprint to help businesses set and achieve their goals for 2026. The days focus on creating a clear vision, sharpening sales offers, increasing authority and inbound

In this episode of McFarland Minutes, Natalie McFarland, founder and president of McFarland Productions and director at Off Your Rocker Films, introduces a new 12-part series that delves into the creative process behind video production. This series, releasing the final episode of each month for the next 12 months, covers various aspects including problem identification,

In this episode of McFarland Minutes, Natalie interviews Bryce Albright, the executive director of the Dude Ranchers Association (DRA), celebrating its 100th year. Bryce shares her personal journey growing up in the dude ranch industry, taking on the role of executive director at just 22, and the challenges she faced along the way. The discussion

In this episode of McFarland Minutes, Natalie McFarland, founder and President of McFarland Productions, discusses effective marketing strategies and pitfalls to avoid for 2026. Key topics include the importance of maintaining a human element in branding, focusing on fewer but high-quality platforms, community-driven content, repurposing long-form content, and clear brand positioning. McFarland emphasizes the necessity

In the inaugural episode of ‘McFarland Minutes’ for 2026, founder and host Natalie McFarland reflects on nearly a year of podcasting and the lessons learned over 18 years in business. She discusses the importance of taking action, even if imperfect, and the qualities she believes are key to success—attitude, blind ambition, and a healthy fear