McFarland Minutes Podcast

Natalie McFarland introduces McFarland Minutes and resumes the show’s 12-step creative process for successful video production, moving into the storyboarding phase after defining the problem, ideation, goals, and strategy. She and Ryan describe storyboarding as a fun, imagination-driven stage that turns research, solutions, and stats into a memorable narrative, noting people are 22 times more […]

Natalie McFarland hosts McFarlane Minutes and interviews Emma (director of marketing and analytics at Tony Lama/Justin Brands) and Kristin (founder of Ida Mae Home) about a Fort Worth-based collaboration featuring Tony Lama–inspired, Ida Mae–made products timed around Mother’s Day. Emma shares her path from Oregon to TCU and into brand management at Tony Lama, while

In episode 15 of season two of “McFarland Minutes,” Natalie and Ryan cover step four (strategy) in their 12-stop creative process series focused on video, following problem, ideation, and goal determination. They emphasize deciding early where content will live—across broad platform types (website, YouTube, social, TV, theaters, trade shows, even elevators) and specific social channels—so

Natalie McFarland introduces McFarland Minutes and hosts a different episode featuring a walking tour of Ida Mae Home’s Texas facility with Rashanda and founder Kristen. They show the in-house process: sublimation printing fabric from white yardage, heat transferring prints, quilting with multi-needle machines, cutting pieces for products, and finishing items in the sewing department using

Natalie McFarland introduces McFarland Minutes and a conversation with Bob Tallman, recorded at his home while he recovers from an E. coli infection treated during a 23-day stay at Baylor St. Luke’s. Tallman discusses what it takes to succeed in modern, mechanized agriculture and ranching, emphasizing learning land ecology, adapting to Mother Nature, avoiding “farming

Natalie McFarland hosts McFarland Minutes and introduces part three of the Creative Process series, focusing on goal determination. With Ryan, she explains using the who, what, when, where, and why framework to clarify a video’s audience, viewing context, problem being solved, and reasons for watching, then translate that research into brainstorming and a specific goal/KPI

Natalie McFarland introduces McFarland Minutes and interviews James Sellars, founder and CEO of Sellmark Corporation, about building multiple outdoor-industry brands. James recounts launching Sellmark in 2007 to support the emerging AR-15 market, creating Firefield in 2009 to bring younger, new shooters into the sports, and pioneering digital night scopes and popularizing thermal hunting with Pulsar.

Natalie McFarland’s interview with Gabrielle Homer explored her leadership journey across the cattle and beef industry (Painted Hills), banking, and board service. Homer discussed growing Painted Hills by keeping jobs local and building a loyal, resilient team through communication, cross-training, and hiring for adaptability. She reflected on management lessons, including the need for clearer job

In McFarland Minutes Season 2, Episode 8, host Natalie McFarland and guest Ryan discuss the ideation phase in the creative process. They delve into where inspiration comes from—both internal and external sources—and the importance of aligning ideas with the client’s personality and brand. They examine how ideation can be flexible yet must adhere to the

In this episode of McFarland Minutes, host Natalie McFarland interviews Jessie Jarvis, founder and CEO of Of The West. They discuss the essential elements for successful remote job postings and recruitment. The conversation covers a range of topics, including the specifics of what makes an excellent job description, the importance of screening questions, and the