McFarland Minutes Podcast

In this episode of McFarland Minutes, Natalie interviews Bryce Albright, the executive director of the Dude Ranchers Association (DRA), celebrating its 100th year. Bryce shares her personal journey growing up in the dude ranch industry, taking on the role of executive director at just 22, and the challenges she faced along the way. The discussion […]

In this episode of McFarland Minutes, Natalie McFarland, founder and President of McFarland Productions, discusses effective marketing strategies and pitfalls to avoid for 2026. Key topics include the importance of maintaining a human element in branding, focusing on fewer but high-quality platforms, community-driven content, repurposing long-form content, and clear brand positioning. McFarland emphasizes the necessity

In the inaugural episode of ‘McFarland Minutes’ for 2026, founder and host Natalie McFarland reflects on nearly a year of podcasting and the lessons learned over 18 years in business. She discusses the importance of taking action, even if imperfect, and the qualities she believes are key to success—attitude, blind ambition, and a healthy fear

This episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, features a deeply insightful conversation with Tia DeGrof, the past president of the Pendleton Round-Up. The discussion covers Tia’s remarkable journey from growing up in Pendleton, Oregon, to becoming the first female president of this iconic rodeo event. Tia shares her extensive background

In this episode of McFarland Minutes, Natalie McFarland chats with acclaimed rodeo photographer Click Thompson. The conversation covers a wide range of topics including Click’s career journey, memorable experiences, and the importance of relationships in the industry. Click shares humorous anecdotes, like fangirling over a client and his playful rivalry with fellow photographer Fernando. He

Episode 37 – Your Partner in Building the American Dream with Linay of AgTexas Farm Credit Services In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster sit down with Linay Williams, VP of Advertising at AgTexas. Linay shares her non-traditional career path from interning at Purina to founding Black Creek Innovations, and

In this special Thanksgiving episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the team comes together to discuss their year, gratitude, and Thanksgiving traditions. The episode features introductions from team members: Molly McKettrick (Social Media Coordinator), Ryan Lee (Post-Production Editor), and Kevin McFarland (VP of Operations). They share favorite projects, including the

Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).

The episode covers the importance of authenticity and understanding the values and lifestyles of rural communities. The hosts discuss various creative campaign ideas and the significance of seasonally-driven marketing.

In this episode of McFarland Minutes, the team discusses why general marketing advice often falls short and how to tailor strategies specific to your business needs and audience. The conversation highlights the importance of individualized marketing tactics, recognizing unique audience behaviors, and the limitations of following trends and general recommendations blindly. Personal anecdotes and examples,