In the inaugural episode of ‘McFarland Minutes’ for 2026, founder and host Natalie McFarland reflects on nearly a year of podcasting and the lessons learned over 18 years in business. She discusses the importance of taking action, even if imperfect, and the qualities she believes are key to success—attitude, blind ambition, and a healthy fear […]
Season 2, Episode 1: Leadership, Ambition and the Road Ahead Read More »
This episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, features a deeply insightful conversation with Tia DeGrof, the past president of the Pendleton Round-Up. The discussion covers Tia’s remarkable journey from growing up in Pendleton, Oregon, to becoming the first female president of this iconic rodeo event. Tia shares her extensive background
In this episode of McFarland Minutes, Natalie McFarland chats with acclaimed rodeo photographer Click Thompson. The conversation covers a wide range of topics including Click’s career journey, memorable experiences, and the importance of relationships in the industry. Click shares humorous anecdotes, like fangirling over a client and his playful rivalry with fellow photographer Fernando. He
Episode 38 – Click Bait Read More »
Episode 37 – Your Partner in Building the American Dream with Linay of AgTexas Farm Credit Services In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster sit down with Linay Williams, VP of Advertising at AgTexas. Linay shares her non-traditional career path from interning at Purina to founding Black Creek Innovations, and
In this special Thanksgiving episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the team comes together to discuss their year, gratitude, and Thanksgiving traditions. The episode features introductions from team members: Molly McKettrick (Social Media Coordinator), Ryan Lee (Post-Production Editor), and Kevin McFarland (VP of Operations). They share favorite projects, including the
Episode 36 – Team Talks Thanksgiving Gratitude Read More »
Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).
Episode 35 – The Evolution of Marketing in the PRCA with Amy Fast Read More »
The episode covers the importance of authenticity and understanding the values and lifestyles of rural communities. The hosts discuss various creative campaign ideas and the significance of seasonally-driven marketing.
Episode 34 – Marketing to Rural America: Strategies and Authentic Connections Read More »
In this episode of McFarland Minutes, the team discusses why general marketing advice often falls short and how to tailor strategies specific to your business needs and audience. The conversation highlights the importance of individualized marketing tactics, recognizing unique audience behaviors, and the limitations of following trends and general recommendations blindly. Personal anecdotes and examples,
Episode 33 – Why General Marketing Advice Doesn’t Always Work Read More »
In the 32nd episode of McFarland Minutes, hosted by Natalie McFarland, founder and president of McFarland Productions, and Scout Foster, outreach marketing manager, they delve into the company’s 2026 marketing strategy. The episode covers both internal and external marketing plans, including the implementation of ‘Live Outdoors’ as a new slogan, and a future focus on
Episode 32 – 2026 Marketing Planning, Part Two: Shaping the Vision Read More »
In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, they dive into the intricacies of marketing planning for 2026. This first part focuses on laying out the structural foundation for an effective marketing strategy. They discuss the importance of early planning, especially for product-based businesses, and introduce a Google Sheets template
Episode 31 – 2026 Marketing Planning, Part One: Building the Framework Read More »