McFarland Minutes Podcast

In Episode 19 of McFarland Minutes, the hosts dive into SEO (Search Engine Optimization) and SEM (Search Engine Marketing), explaining their importance for marketers and business owners. SEO, a free and organic approach, aims to enhance website visibility on search engines like Google, YouTube, and Facebook. SEM involves paid strategies to achieve similar goals. The […]

In episode 18 of McFarland Minutes, Coleman Proctor, a renowned cowboy on the PRCA circuit, joins the hosts to discuss various topics ranging from recent rodeo competitions to his personal life. Coleman talks about participating in the Cinch Timed Event Championships, training rigorously for the multi-event competition, reflects on the importance of family support, revealing

In episode 17 of ‘McFarland Minutes,’ the focus is on measuring the effectiveness of marketing campaigns. The hosts discuss the importance of balancing quantitative data, such as analytics and social media metrics, with qualitative data, like community engagement and brand impact, which are harder to measure. They emphasize the need for clear goals before launching

In episode 16 of McFarland Minutes, Matt the Executive Director of Mustang Champions, a nonprofit organization that highlights Mustangs in high-profile competitions shares his career journey from advertising to digital marketing and explains how his skills have benefited Mustang Champions. The organization aims to showcase Mustangs through Western and English discipline competitions with significant prize

In episode 15 of McFarland Minutes, host McFarland welcomes Andrea Thorp and Carly Billington from Editorial Edge. The duo shares their journeys in the western fashion and editorial industries. Andrea details her transition from running a fashion blog to becoming a fashion editor for Cowboys & Indians and Cowgirl Magazine, while Carly discusses her background

In this episode of McFarland Minutes, Linsay Rosser Sumpter, the Commissioner of Women’s Rodeo Championship, shares her incredible journey in the rodeo industry. Born into a family deeply rooted in rodeo, she shares her experiences from growing up in the industry, competing, coaching, and her roles with Professional Bull Riders and Otero College. She recounts

Episode 13 of McFarland Minutes concludes the top 10 marketing questions we get asked as a marketing agency series. In this episode, we answer questions: Can AI take our marketing jobs? What Makes Good Video Marketing Campaigns? How do we scale our marketing efforts without burning out our team? Catch up on part 1 or part

In this episode of McFarland Minutes, we’re checking 3 more questions off in our Top 10 Marketing Questions we get as a marketing creative agency series. We’ll cover the death of email marketing and compare email marketing to social media. Paid ads and how they should complement other marketing strategies like organic social media, email

We’re introducing a three-part series on the top 10 questions we receive as a marketing agency. This episode focuses on building an authentic brand in a noisy digital space and the effectiveness of various marketing tactics.

In Episode 10 of ‘McFarland Minutes’, Natalie McFarland and Scout Foster introduce Gabrielle Homer, a multi-talented professional who holds several roles including rancher, CFO, corporate secretary, and treasurer at Painted Hills Natural Beef. Gabrielle shares her unique journey from growing up in New York City to living in rural Oregon, influenced by strong women in