McFarland Minutes Podcast

In episode 23 of McFarland Minutes, the hosts dive into their favorite marketing software tools, emphasizing the balance between too few and too many subscriptions. They discuss the merits of various tools such as Cloud Campaign for social media scheduling, Drip for email marketing, Kinsta for website hosting, and ClickUp for project management. The episode […]

In episode 22 of McFarland Minutes, Ryan shares his experiences and insights on video production and marketing. Ryan recounts his journey from interning at McFarland Productions to working with the University of Tennessee’s athletic department. The dialogue explores the significant impact of video marketing across various formats, from short reels to full-length films, emphasizing the

n this episode of McFarland Minutes, the conversation continues with Tim Kimsey, an esteemed figure in audio engineering and sound design. Tim shares his journey from recording albums in Southern California to diving into sound design and the importance of teamwork in professional production settings. The discussion covers the significance of having a reliable team,

In this episode of McFarland Minutes, host Natalie McFarland speaks with Tim Kimsey, the founder of Audio Knuckle Busters, about his extensive career in audio engineering. Tim shares his journey from a beginner gopher in Fort Worth, Texas, to a Grammy-nominated engineer, discussing his work on major projects like Vanilla Ice’s ‘Ice, Ice Baby’ and

In Episode 19 of McFarland Minutes, the hosts dive into SEO (Search Engine Optimization) and SEM (Search Engine Marketing), explaining their importance for marketers and business owners. SEO, a free and organic approach, aims to enhance website visibility on search engines like Google, YouTube, and Facebook. SEM involves paid strategies to achieve similar goals. The

In episode 18 of McFarland Minutes, Coleman Proctor, a renowned cowboy on the PRCA circuit, joins the hosts to discuss various topics ranging from recent rodeo competitions to his personal life. Coleman talks about participating in the Cinch Timed Event Championships, training rigorously for the multi-event competition, reflects on the importance of family support, revealing

In episode 17 of ‘McFarland Minutes,’ the focus is on measuring the effectiveness of marketing campaigns. The hosts discuss the importance of balancing quantitative data, such as analytics and social media metrics, with qualitative data, like community engagement and brand impact, which are harder to measure. They emphasize the need for clear goals before launching

In episode 16 of McFarland Minutes, Matt the Executive Director of Mustang Champions, a nonprofit organization that highlights Mustangs in high-profile competitions shares his career journey from advertising to digital marketing and explains how his skills have benefited Mustang Champions. The organization aims to showcase Mustangs through Western and English discipline competitions with significant prize

In episode 15 of McFarland Minutes, host McFarland welcomes Andrea Thorp and Carly Billington from Editorial Edge. The duo shares their journeys in the western fashion and editorial industries. Andrea details her transition from running a fashion blog to becoming a fashion editor for Cowboys & Indians and Cowgirl Magazine, while Carly discusses her background

In this episode of McFarland Minutes, Linsay Rosser Sumpter, the Commissioner of Women’s Rodeo Championship, shares her incredible journey in the rodeo industry. Born into a family deeply rooted in rodeo, she shares her experiences from growing up in the industry, competing, coaching, and her roles with Professional Bull Riders and Otero College. She recounts