Scout Baker

Holiday-Centric Marketing: Why It Matters and How to Prepare for 2025

Holiday-centric marketing is more than seasonal cheer or themed graphics. It is a proven strategy to boost engagement, drive sales, and connect with your audience in timely, relevant ways. When done well, holiday marketing does not just capitalize on a calendar; it builds brand awareness and encourages action. Whether you are a retailer gearing up […]

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Episode 22 – Why is Video Marketing Important with Ryan Lee

In episode 22 of McFarland Minutes, Ryan shares his experiences and insights on video production and marketing. Ryan recounts his journey from interning at McFarland Productions to working with the University of Tennessee’s athletic department. The dialogue explores the significant impact of video marketing across various formats, from short reels to full-length films, emphasizing the

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Episode 21 – Audio Knuckle Busters Part Two

n this episode of McFarland Minutes, the conversation continues with Tim Kimsey, an esteemed figure in audio engineering and sound design. Tim shares his journey from recording albums in Southern California to diving into sound design and the importance of teamwork in professional production settings. The discussion covers the significance of having a reliable team,

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Episode 20 – Audio Knuckle Busters Part 1

In this episode of McFarland Minutes, host Natalie McFarland speaks with Tim Kimsey, the founder of Audio Knuckle Busters, about his extensive career in audio engineering. Tim shares his journey from a beginner gopher in Fort Worth, Texas, to a Grammy-nominated engineer, discussing his work on major projects like Vanilla Ice’s ‘Ice, Ice Baby’ and

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Episode 19 – Understanding SEO and SEM

In Episode 19 of McFarland Minutes, the hosts dive into SEO (Search Engine Optimization) and SEM (Search Engine Marketing), explaining their importance for marketers and business owners. SEO, a free and organic approach, aims to enhance website visibility on search engines like Google, YouTube, and Facebook. SEM involves paid strategies to achieve similar goals. The

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Episode 18 – National Day of the Cowboy with Coleman Proctor

In episode 18 of McFarland Minutes, Coleman Proctor, a renowned cowboy on the PRCA circuit, joins the hosts to discuss various topics ranging from recent rodeo competitions to his personal life. Coleman talks about participating in the Cinch Timed Event Championships, training rigorously for the multi-event competition, reflects on the importance of family support, revealing

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