mcfarland minutes

EPISODE

49

Season 2, Episode 10: Celebrating Success with Gabrielle Homer

EPISODE LINKS.

SHOW NOTES.

Natalie McFarland hosts McFarland Minutes and welcomes returning guest Gabrielle Homer to discuss leadership lessons from her career across Painted Hills, banking, and multiple boards. Gabrielle explains how Painted Hills stayed committed to keeping jobs and functionality in Wheeler County, requiring careful hiring from the local employment pool and prioritizing teachable, loyal people who can persevere through hard days. They talk about starting at the bottom, learning core tasks to understand how a company runs, and the importance of adapting communication styles to different people. Gabrielle describes Painted Hills’ “small and mighty” team culture built on curiosity, cross-training, trust, and frequent, authentic communication—while acknowledging they should have created clearer job descriptions, policies, and accountability earlier. She shares how her banking background—beginning in a teller window and completing management training—helped her advocate for employees as a board member, and why giving both positive recognition and constructive feedback matters. Gabrielle contrasts boardroom cultures and describes the Oregon State University Alumni Association Board as welcoming, intentionally composed, and focused on in-person engagement and career networking for students, citing leadership from OSU President Murti. She also updates her work with Oregon CattleWomen, including learning from ranchers statewide, promoting beef nutrition, mentoring connections with universities, and participating in legislative days where she felt welcomed by legislators and supported by the Oregon Cattlemen’s Association. Gabrielle discusses her planned retirement from Painted Hills after years of market volatility, noting a previous 12-week sabbatical and shifting priorities toward grandchildren and aging family, while continuing other roles. The conversation closes with advice to younger professionals: give yourself grace, don’t be hypersensitive to others’ opinions, ask for help, and share your successes.

00:00 Welcome to McFarland Minutes (What to Expect Each Week)
00:33 Meet the Guest: Gabrielle Homer Returns + NCBA Recap
01:52 Leadership Focus: Growing Painted Hills from Employee #1.5
04:21 Hiring & Humility: Starting at the Bottom and Learning the Basics
07:30 Communication Culture: Over-Communicating, Authenticity & No Hidden Agendas
11:12 Management Lessons Learned: Job Descriptions, Accountability & Grace
13:54 Cross-Training & Trust: Building a Team That Can Cover for Each Other
17:38 Leadership Beyond Ranching: Banking Board Perspective & Recognizing People
22:45 Boardroom Dynamics: OSU Alumni Association Board and Finding Your People
24:48 Boardroom Vibes: How Culture Changes What a Board Can Get Done
25:57 Why the OSU Alumni Board Feels Different (Leadership, Fun, and Intentionality)
29:10 Real-World Skills in Higher Ed: What Texas Schools Get Right
33:07 Oregon CattleWomen Update: Leadership, Learning, and Building Mentorship Networks
35:47 Advocacy at the Capitol: Legislative Days and Representing Ranching
37:53 Retirement & Reprioritizing: Grandkids, Sabbaticals, and Letting the Next Gen Lead
43:29 Advice to Younger You: Grace, Letting Go, and Not Living in Others’ Opinions
45:33 Closing Thoughts: Soft Launch to Monday, Asking for Help, and Staying Connected

ABOUT THIS EPISODE.

Introduction

In a recent episode of McFarland Minutes, host Natalie McFarland welcomed back Gabrielle Homer, a dynamic leader known for her contributions across various industries, including the cattle industry and banking. The conversation delved into Gabrielle’s insights on leadership, teamwork, and her experiences on several boards. It was a rich dialogue filled with valuable lessons for emerging leaders and industry veterans alike.

Starting the Journey

Gabrielle’s journey began at the teller window of a bustling bank, and over time, she climbed the ranks, eventually becoming a respected voice on the board. Her early experiences taught her the importance of starting at the bottom and learning all aspects of the business. This foundational approach paved the way for her to understand team dynamics and the significance of cross-training.

Leadership and Teamwork

One of the key takeaways from Gabrielle’s story is how she emphasizes the importance of communication within a team. At Painted Hills, where she worked, the philosophy of being nosy was actually a positive trait, symbolizing an eagerness to stay informed and help others. Gabrielle believes that effective communication and cross-training enable team members to cover for each other, thus fostering a robust working environment.

She also shared her experiences with leadership challenges, admitting that early on, clearer job descriptions and accountability could have been set. Despite these hurdles, the grace given to team members has been part of Painted Hills’ nurturing culture.

Nurturing Relationships in the Boardroom

Moving beyond her leadership roles within businesses, Gabrielle has served on numerous boards, including the Oregon State University Alumni Association Board. Her philosophy is that a boardroom should feel like a family gathering, where relationships are nurtured and diverse perspectives are valued. It’s this mix of experiences and genuine connection among board members that she believes is critical to effective governance.

Real-World Education and Empowerment

Gabrielle also touched upon the role of education, particularly how universities can better prepare students for the workforce by incorporating real-world experiences into their curricula. Drawing comparisons with practices in different regions, she highlighted how some institutions are actively bridging the gap between academia and industry, thus better equipping students to transition seamlessly into their careers.

Oregon Cattle Women’s Association and Advocacy

In addition to her business and board work, Gabrielle has been deeply involved with the Oregon Cattle Women’s Association. She articulated pride in the group’s achievements, such as efforts to educate legislators about the realities of agriculture and promote sustainable ranching practices. Her shepherding of these initiatives showcases her talent for advocacy and strategic leadership.

Looking Ahead: Retirement and Personal Reflections

As Gabrielle plans to retire soon, she reflects on her career with gratitude. Her upcoming retirement symbolizes not an end, but a new chapter focused on family and community engagement. Gabrielle shared that she intends to remain active on various boards and hopes to continue giving back in ways that align with her values of service and integrity.

Conclusion

The conversation between Natalie and Gabrielle serves as a masterclass in leadership, emphasizing adaptability, communication, and genuine connection. Gabrielle’s openness about her journey underscores the importance of learning from every experience, setting an inspiring example for those striving to make a meaningful impact in their fields. As Gabrielle transitions to her next life chapter, her legacy of leadership and mentorship will undoubtedly continue to influence others in profound ways.

IN THIS EPISODE.

Gabrielle Homer

CFO Painted Hills Natural Beef

natural-beef.com
https://www.facebook.com/PHNBeef
https://www.instagram.com/paintedhillsnaturalbeef/

ABOUT YOUR HOSTS.

NATALIE MCFARLAND

Headshot image of Natalie McFarland wearing a black suit, red hat, and long blonde hair in front.

PRESIDENT, FOUNDER

MCFARLAND PRODUCTIONS

After freelancing her way through college, Natalie established McFarland Productions in 2014, which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same; capturing, understanding, preserving and promoting Ranching, Farming, Western Lifestyle and AgriBusiness. She has always had a love for the western culture and even at a young age it was unmistakably clear she would someday find a career serving the industry.

Natalie grew up on a small ranch, rodeoed, showed horses in a variety of disciplines, showed livestock, and participated in 4H and Oregon High School Equestrian Teams. She has trained herding dogs and started colts, worked with sheep and cattle and has had the experience of racing to finish up a hayfield before a rainstorm hit. She understands the joys, sorrows, wins, losses and hard work of ranchers and farmers. That’s why McFarland Productions can produce authentic marketing campaigns for the businesses, organizations, events, and brands of the western and agriculture industry – it’s who she is.

With a passion for building community surrounding brands, Natalie focuses on building real connections between companies/brands and the people that make up their community. Telling the stories of your customers and making them apart of the brand’s story is her main focus. Creating real, human, meaningful connections and strengthening community within the western and agriculture industry through strategic marketing services.

SCOUT FOSTER

Marketing manager Scout in front of a horse statue wearing a red shirt, black pants, and jean jacket. She has her long brown hair down in front of her shoulders.

DIRECTOR OF STRATEGIC STORYTELLING

MCFARLAND PRODUCTIONS

Scout’s faithfulness to the agriculture and western sports industry is rooted in tradition. Growing up in Central Florida, she stood by her family as they supported different sectors of the industry, including raising beef cattle, bucking bulls for local rodeos, and spending weekends with her grandparents who lived on Disney’s Wilderness Preserve.

Moving away from The Mouse, Scout graduated Magna Cum Laude from the Nation’s top agricultural communications college at Texas Tech University in 2022.
Now residing in Crockett, she and her husband, Lane, keep busy raising beef cattle and bucking bulls with her family. Scout also loves gardening, raising chickens, reading, and her two dogs: Rue and Dill.

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