Season 2, Episode 16: Tony Lama x Ida Mae
Natalie McFarland hosts McFarlane Minutes and interviews Emma (director of marketing and analytics at Tony Lama/Justin Brands) and Kristin (founder of Ida Mae Home) about a Fort Worth-based collaboration featuring Tony Lama–inspired, Ida Mae–made products timed around Mother’s Day. Emma shares her path from Oregon to TCU and into brand management at Tony Lama, while
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