McFarland Productions believes in the power of organic marketing techniques, but it needs to be combined with paid ad experiences in order to grow your business at your target rate. Because a viewer is 80% more likely to purchase an item or service if they first discovered it in a video, we provide video ad distribution services to create an effective ad spend plan for your company. Our goal is to get a 4 or 5 times ROI minimum on every dollar you spend on paid marketing over time. We create custom audiences for your business to ensure that your company gets a return on every dollar invested.
First, we get to know your company. We want to help you define a very specific ideal client. This will allow us to create the correct target audiences for your services. This will be key in making sure your ad dollars reach the right people.
Then, we will create a video concept that will be most effective in reaching your goals. The look, feel and messaging will all be designed with your ideal client in mind.
Next, we shoot! We come to you or determine an ideal location to create your video ad. We work with you to create a campaign that jives with your company’s personality AND is EFFECTIVE in converting to sales. We’ve got you here. We know what it takes for a video to be effective.
Fourth, we design a landing page. Creating a landing page specific for the campaign not only allows us to measure effectiveness of the ads, it also provides the necessary SEO that will help bolster your ad dollars. Additionally, landing pages make for a better user experience, getting them to what they want faster. Minimizing the time from which they view the ad to the time they convert to a sale is imperative. Less clicks=more sales.
Next, we design your ad audience. We start with your ideal client to create that audience. We will monitor this over the lifetime of the ad to make sure we are reaching the best converting traffic possible. We also create split tests between styles of ad copy to content of the ad to the audience.
Then, we set the budget based on your ad spend goals and your return on investment needs.
Finally, we run and continually manage the ad campaign on a month to month basis running ads consistently and tweaking to make them even more effective.