EPISODE
45
Season 2, Episode 6: Oregon Wheat 100 with Amanda Hoey
EPISODE LINKS.
SHOW NOTES.
Celebrating 100 Years of the Oregon Wheat Growers League
In this episode of McFarland Minutes, host Natalie McFarland interviews Amanda Hoey, CEO of the Oregon Wheat Growers League, in celebration of its 100th anniversary. They discuss the league’s history, current initiatives, and various partnerships, including collaborations with Pendleton Wool Mills and Stein Distillery. They also talk about upcoming events and projects such as a state-designated Oregon Wheat Day, a wheat whiskey, and educational field days. Additionally, Amanda shares insights into the league’s strategic planning and its collaborations with Oregon State University and other research institutions to benefit wheat producers. The episode concludes with information on how people can support and learn more about Oregon Wheat.
00:00 Introduction to McFarland Minutes
00:33 Celebrating 100 Years of Oregon Wheat Growers League
01:30 History and Impact of Oregon Wheat Growers League
04:10 Amanda Hoey’s Background and Role
06:05 100-Year Celebrations and Events
13:03 Collaborations and Special Projects
18:36 Research and Partnerships
21:54 Communication and Outreach
27:41 Supporting Oregon Wheat
29:48 Conclusion and Contact Information
https://www.owgl.org/blanket
https://www.owgl.org/
https://www.facebook.com/OregonWheat
https://www.instagram.com/oregonwheatgrowers/
ABOUT THIS EPISODE.
The Legacy and Future of the Oregon Wheat Growers League
In 2026, Oregon Wheat Growers League marks a major milestone: 100 years of representing, supporting, and advancing wheat production across the state of Oregon. Founded in 1926, the League was created during a time of economic uncertainty for wheat producers low commodity prices, transportation challenges, and limited market access. A century later, many of those challenges still exist, but so does a strong, collaborative organization built to address them.
This centennial is not just a celebration of longevity. It’s a reflection of how coordinated leadership, grower advocacy, research, and education have shaped Oregon’s wheat industry for generations and how those efforts continue to evolve.
A Foundation Built on Collaboration
From the beginning, the Oregon Wheat Growers League was formed around a simple but powerful idea: growers are stronger together. Early collaboration among wheat producers led to the creation of complementary organizations that serve different but interconnected roles within the industry.
Today, the League works alongside the Oregon Wheat Commission and the Oregon Wheat Foundation, collectively serving nearly 2,000 wheat producers statewide.
The Oregon Wheat Growers League focuses on grower education, policy advocacy, and representing wheat producers at the state and national level.
The Oregon Wheat Commission concentrates on market development and research to improve competitiveness and demand.
The Oregon Wheat Foundation invests in leadership development, scholarships, and agricultural education.
Together, these organizations ensure that Oregon wheat remains economically viable, environmentally responsible, and positioned for long-term success.
Investing in the Next Generation
Preparing future leaders is a central part of the League’s mission. Established in 1980, the Oregon Wheat Foundation plays a key role in this effort by supporting students and growers who will shape the future of the industry.
Each year, the Foundation awards 12 scholarships of $2,000 to students pursuing agricultural-related education. Beyond scholarships, the Foundation invests in leadership development by sending growers to Washington, DC, to engage directly in policy discussions, while also funding agricultural education initiatives that connect the public to wheat production.
This focus on leadership ensures that Oregon’s wheat industry remains well-represented, informed, and adaptable in a changing agricultural landscape.
Marking a Century of Progress
The League’s centennial is being recognized through a series of events and collaborations throughout the year, offering opportunities to honor the past while looking ahead.
One key milestone is the official designation of Oregon Wheat Day on February 11, recognized by the Oregon State Legislature through House Concurrent Resolution 12. Growers and industry leaders gathered at the Capitol to celebrate wheat’s economic and cultural significance alongside state legislators.
Later in the year, in-field days and university collaborations will highlight advances in wheat varieties, production practices, and sustainability particularly in areas like Morrow County, where the League’s roots run deep.
Celebrating Oregon Agriculture Beyond the Field
The centennial has also sparked creative partnerships that highlight wheat’s broader cultural and economic impact. The League collaborated with Pendleton Woolen Mills to produce a limited-edition wool blanket commemorating 100 years of Oregon wheat. Another collaboration with Stein Distillery resulted in a wheat whiskey that showcases the versatility and value of Oregon-grown wheat.
These partnerships help tell the story of wheat beyond agriculture connecting it to heritage, craftsmanship, and local businesses.
Education, Outreach, and Advocacy
Education remains a cornerstone of the League’s work. Through publications such as its bi-monthly magazine, the organization addresses issues impacting wheat producers, from policy and trade to production challenges and research updates.
Community engagement is also a priority. Baking contests, local events, and public-facing outreach help bridge the gap between producers and consumers, building a stronger understanding of where food comes from and how wheat production supports rural economies.
Looking Ahead to the Next 100 Years
Reaching 100 years is both an achievement and a responsibility. The Oregon Wheat Growers League continues to focus on strategic planning, policy engagement, and leadership development to ensure the industry remains strong for future generations.
By honoring its history while actively investing in education, research, and collaboration, the League is positioning Oregon wheat not just to endure, but to thrive.
As the centennial year unfolds, it serves as a reminder that agriculture is built on long-term thinking, shared effort, and a commitment to those who come next. Here’s to 100 years of Oregon wheat and the century still ahead. 🌾
IN THIS EPISODE.
Amanda Hoey
CEO, Oregon Wheat Grower's League
https://www.owgl.org/blanket
https://www.owgl.org/
https://www.facebook.com/OregonWheat
https://www.instagram.com/oregonwheatgrowers/
Amanda Hoey is the Chief Executive Officer for the Oregon Wheat Commission (state commodity commission) and the Oregon Wheat Growers League (private growers association). She represents Oregon’s wheat industry in local, state, national and international arenas to strengthen the wheat industry in the state. From enhancing resources for ag research to addressing policy challenges that would otherwise hinder farm profitability/viability, the work of Oregon Wheat is critical to ensuring vibrant rural communities. Amanda previously served as the Executive Director for a bi-state regional economic development entity. She graduated with a Degree in Economics from Whitman College. She is an alumnus of the American Leadership Forum and was a Marshall Memorial Fellow through the German Marshall Fund. She lives on a wheat farm in north central Oregon.
ABOUT YOUR HOSTS.
NATALIE MCFARLAND
PRESIDENT, FOUNDER
MCFARLAND PRODUCTIONS
After freelancing her way through college, Natalie established McFarland Productions in 2014, which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same; capturing, understanding, preserving and promoting Ranching, Farming, Western Lifestyle and AgriBusiness. She has always had a love for the western culture and even at a young age it was unmistakably clear she would someday find a career serving the industry.
Natalie grew up on a small ranch, rodeoed, showed horses in a variety of disciplines, showed livestock, and participated in 4H and Oregon High School Equestrian Teams. She has trained herding dogs and started colts, worked with sheep and cattle and has had the experience of racing to finish up a hayfield before a rainstorm hit. She understands the joys, sorrows, wins, losses and hard work of ranchers and farmers. That’s why McFarland Productions can produce authentic marketing campaigns for the businesses, organizations, events, and brands of the western and agriculture industry – it’s who she is.
With a passion for building community surrounding brands, Natalie focuses on building real connections between companies/brands and the people that make up their community. Telling the stories of your customers and making them apart of the brand’s story is her main focus. Creating real, human, meaningful connections and strengthening community within the western and agriculture industry through strategic marketing services.
SCOUT FOSTER
DIRECTOR OF STRATEGIC STORYTELLING
MCFARLAND PRODUCTIONS
Scout’s faithfulness to the agriculture and western sports industry is rooted in tradition. Growing up in Central Florida, she stood by her family as they supported different sectors of the industry, including raising beef cattle, bucking bulls for local rodeos, and spending weekends with her grandparents who lived on Disney’s Wilderness Preserve.
Moving away from The Mouse, Scout graduated Magna Cum Laude from the Nation’s top agricultural communications college at Texas Tech University in 2022.
Now residing in Crockett, she and her husband, Lane, keep busy raising beef cattle and bucking bulls with her family. Scout also loves gardening, raising chickens, reading, and her two dogs: Rue and Dill.