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MARKETING &

We believe in a community-centric approach to marketing and creative, cultivating true fans through storytelling and encouraging long-term, two-way human relationships.

Creating connections between the brands and organizations of the western and agriculture industries and their communities.

EST. 2014

CREATIVE AGENCY.

MARKETING & CREATIVE AGENCY.

We believe in a community-centric approach to marketing and creative, cultivating true fans through storytelling and encouraging long-term, two-way human relationships.

Creating connections between the brands and organizations of the western and agriculture industries and their communities.

EST. 2014

BRAND COLLABORATIONS.

By collaborating with companies who align with your core values, you can combine the strengths and unique qualities of each brand to appeal to a wider audience.

Over the past several years I have experienced the work of McFarland Productions either directly or through secondary association to projects and direct assistance to companies. McFarland’s ability to capture and represent the western way of life is demonstrated over and over through what they produce whether it be an overall marketing strategy or a specific project for a western lifestyle business. They “Get It’ and I would not hesitate in recommending consideration of their services to any business involved in the western way of life that is looking for future successes!

Carl Culham, Pendleton Cattle Barons & Beyond

EMAIL MARKETING.

Statistically noted as #2 in most effective outreach marketing tool only to social, email marketing is a must do.

OFF YOUR ROCKER FILMS.

Specializing in producing long-format films with a story to tell. Just like all things at McFarland Productions, we believe in the power of community, storytelling, and human relationships. Each film is a reflection of our love for western entertainment, documentary films, agricultural advocacy, and the people who make up this great industry.

INFLUENCER, ENDORSEE & AFFLILIATE PROGRAM MANAGEMENT.

We have a people-first approach to marketing which means we prioritize human interest in everything we do. Working with influencers will help to humanize your brand to be relatable and approachable.

PHOTOGRAPHY.

McFarland Production's flagship service, we provide professional photography services to create content that represents your brand the right way. With authenticity.

BRANDING AND GRAPHIC DESIGN.

Company brand kits, graphic assets, and advertisements for print and digital mediums.

VALUED It is with full confidence and appreciation that I recommend McFarland Productions as a passionate advocate for the western lifestyle and brands. Since our first meeting in the summer of 2018 as Montana Silversmiths Chief Marketing Office and now as Montana Silversmiths Brand Champion and Western Lifestyle Advocate, I have experienced their teams’ efforts to understanding our brands mission, demographic segments, and the creation and implementation of storytelling assets to support messaging and brand connection through the story. McFarland Productions is purposeful in their efforts, and they continue to repeatedly capture our brands feel, personality, values, and celebrated customer experiences with unique value added perspectives. From their full-service team there was not an idea, project, or task, that they would not support through their expertise, staff or in research to back. I am forever grateful. I call them friends.

Judy Wagner, Montana Silversmiths

PUBLICATIONS.

A range of writing, editing, and design, we're happy to support your team with communications expertise.

EVENT CREATIVE AND MARKETING.

With attention to detail, legality knowledge, and artistic vision your event will be visually captured to tell the story of the event to fans across a multitude of platforms.

STRATEGY PLANNING.

If you aren't sure where to begin when it comes to your marketing strategy and really just either need someone to lay it out for you, provide ongoing advice and feedback or serve as your company's marketing department, we are here to help.

VIDEO PRODUCTION.

Documentaries, television commercials, social media content and beyond. We provide videography services with a team that has the experience, knowledge and resources to produce professional quality pieces that leave an impression.

CAMPAIGN PLANNING AND EXECUTION.

Purposeful in efforts to craft product, digital, and traditional campaigns that capture your brands feel, personality, values, and celebrated customer experiences.

The Oregon Jamboree began working with McFarland Productions in 2019 for photo and video work for Oregon's premier northwest camping and country music festival. While a strenuous and exciting job, working with the top country music artists in the world takes an attention to detail and legalities, while also combining our artistic vision to the content produced. They do all of this and beyond! Whether it's shooting on the lake, running through the campgrounds, doing pop up surprises, or working with the artists on stage - McFarland Productions has allowed us the opportunity to visually capture and tell the story of the Oregon Jamboree to fans across the globe!

Katie Schrock, Oregon Jamboree & Western Insights Media

COPYWRITING.

Putting stories, emotions, and experiences into words. We believe it's what connects companies and brands to their customers.

McFarland Productions has been wonderful to work with over the years! From photography and video to design and advertising they are the complete package. Highly recommend them for your business needs.

Miranda McIntire, McIntire Saddlery

Episode 11 – Top 10 Questions We Get Asked for Marketing – Part 1

We’re introducing a three-part series on the top 10 questions we receive as a marketing agency. This episode focuses on building an authentic brand in a noisy digital space and the effectiveness of various marketing tactics.

Listen Now »

Episode 10 – Leadership & Legacy with Gabrielle Homer

In Episode 10 of ‘McFarland Minutes’, Natalie McFarland and Scout Foster introduce Gabrielle Homer, a multi-talented professional who holds several roles including rancher, CFO, corporate secretary, and treasurer at Painted Hills Natural Beef. Gabrielle shares her unique journey from growing up in New York City to living in rural Oregon,

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Episode 9 – Marketing Hits and Misses

In Episode 9 of the McFarland Minutes podcast, hosts Natalie McFarland and Scout Foster discuss various marketing campaigns, identifying the key elements that make them successful or unsuccessful. They explore well-known brands such as Aldi, Southwest Airlines, Turtle Box, Yeti, Coors, Liquid Death, TSA, National Park Service, Wendy’s, Dale Brisby,

Listen Now »

Creating connections between the brands and organizations of the western and agriculture industries and their communities.

Founder and Creator Natalie McFarland and the McFarland Productions team work to serve companies and organizations in the western industry, including ranches, farms, rodeos and events, brands, makers, fashion, and other agriculture-based businesses and individuals.

As agriculturists, we must hold the pen when writing the narrative of the agricultural and western industries. Coming from a long line of farmers, ranchers, and rodeo athletes ourselves, we get it. It is very important to McFarland Productions that each client is represented accurately and true to our lifestyle when producing marketing strategy, photos, video, design, and websites.