EPISODE
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Get To Know Your Hosts
EPISODE LINKS.
SHOW NOTES.
In this episode, we chat about our journeys growing up in the western and agricultural industries. Listen to Natalie and Scout reflect on valuable lessons and inspiration, and the joy of doing what you love for a living.
Here’s a look into the episode:
00:00 Introduction and Early Life
00:15 Discovering Audiobooks and Their Impact
00:32 Pursuing Passion and Helping Others
00:42 Building People: The Best Part of the Job
ABOUT THIS EPISODE.
McFarland Minutes is a weekly podcast hosted by Natalie McFarland, the Founder and President of McFarland Productions, and Scout Foster, the Outreach Marketing Manager. You can expect deleted scenes, in-depth campaign reviews, project highlights, marketing concepts, book reviews, a deep dive into the creative process at Off Your Rocker Films, and, of course, invaluable lessons on mentorship, leadership, and the business of it all. Now, let’s meet your hosts.
Natalie, owner and founder of McFarland Productions and Off Your Rocker Films, loved the outdoors as a kid; riding horses, training dogs, and furthering her creativity through 4H. Seeming almost too good to be true, a career including her love of the agricultural industry and creativity, Natalie took the veterinary medicine path. Freelancing through her Bachelor of Science in General Science with a focus in Pre-Veterinary Medicine, she taught herself graphic design, photography, videography, and website development to fund school, and subsequently found her career. After college, Natalie worked full-time at Romtec Utilities while building McFarland Productions, a marketing and creative agency that serves the agricultural and western industries. After working two jobs for several years, she was able to step into a full-time role at McFarland Productions. Now, 11 years into it all, Natalie works with her husband, Kevin, VP of Operations to continue growing the company. Natalie is a private pilot, PRCA Photographer, 2020 COWGIRL Magazine 30 Under 30 Award Recipient, and 2022 Art of the Cowgirl Master of Videography, and more to come – as Natalie is an avid, lifelong learner.
Scout, Outreach Marketing Manager at McFarland Productions, grew up in Central Florida before moving to Lubbock, Texas to complete her Bachelor of Science in Agricultural Communication from Texas Tech University. Growing up, her family participated in different sectors of the industry, including raising beef cattle, bucking bulls for local rodeos, and spending weekends with her grandparents who lived on Disney’s Wilderness Preserve. She now lives in Crockett with her husband, Lane, raising chickens, gardening, and sitting on the porch getting a sunburn. Scout is also a Master of Arts in Mass Communications graduate student at Texas Tech University.
We hope you enjoyed learning a little bit more about the hosts of McFarland Minutes. We’re so excited to release this weekly podcast as your soft launch to Monday. We’ll see you back here next week with Episode #2 covering all things goal setting.
ABOUT YOUR HOSTS.
NATALIE MCFARLAND
PRESIDENT, FOUNDER
MCFARLAND PRODUCTIONS
After freelancing her way through college, Natalie established McFarland Productions in 2014, which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same; capturing, understanding, preserving and promoting Ranching, Farming, Western Lifestyle and AgriBusiness. She has always had a love for the western culture and even at a young age it was unmistakably clear she would someday find a career serving the industry.
Natalie grew up on a small ranch, rodeoed, showed horses in a variety of disciplines, showed livestock, and participated in 4H and Oregon High School Equestrian Teams. She has trained herding dogs and started colts, worked with sheep and cattle and has had the experience of racing to finish up a hayfield before a rainstorm hit. She understands the joys, sorrows, wins, losses and hard work of ranchers and farmers. That’s why McFarland Productions can produce authentic marketing campaigns for the businesses, organizations, events, and brands of the western and agriculture industry – it’s who she is.
With a passion for building community surrounding brands, Natalie focuses on building real connections between companies/brands and the people that make up their community. Telling the stories of your customers and making them apart of the brand’s story is her main focus. Creating real, human, meaningful connections and strengthening community within the western and agriculture industry through strategic marketing services.
SCOUT FOSTER
OUTREACH MARKETING MANAGER
MCFARLAND PRODUCTIONS
Scout’s faithfulness to the agriculture and western sports industry is rooted in tradition. Growing up in Central Florida, she stood by her family as they supported different sectors of the industry, including raising beef cattle, bucking bulls for local rodeos, and spending weekends with her grandparents who lived on Disney’s Wilderness Preserve.
Moving away from The Mouse, Scout graduated Magna Cum Laude from the Nation’s top agricultural communications college at Texas Tech University in 2022.
Now residing in Crockett, she and her husband, Lane, keep busy raising beef cattle and bucking bulls with her family. Scout also loves gardening, raising chickens, reading, and her two dogs: Rue and Dill.
