Holiday-centric marketing is more than seasonal cheer or themed graphics. It is a proven strategy to boost engagement, drive sales, and connect with your audience in timely, relevant ways. When done well, holiday marketing does not just capitalize on a calendar; it builds brand awareness and encourages action.
Whether you are a retailer gearing up for promotions or a service-based business looking to stay top of mind, now is the time to get ahead of key holiday moments.
Here is why holiday-centric marketing works and what is coming up on the 2025 calendar.
Why holiday marketing matters
Holidays create natural moments for people to pay attention. Whether they are shopping for gifts, preparing meals, decorating their homes, or just spending more time online, audience activity tends to spike during major holidays.
Tapping into that attention with thoughtful, on-brand content can help you:
Drive seasonal sales and limited-time offers
Reach customers when they are most emotionally connected
Align your brand with tradition, community, or celebration
Stand out with timely campaigns that feel fresh and relevant
Even service-based businesses can benefit from holiday marketing by offering themed content, seasonal tips, or timely reminders that fit the moment.
Key 2025 Holiday Dates to Know
Here are the major U.S. holidays to build into your 2025 content and campaign calendar:
Halloween – Friday, October 31
Thanksgiving – Thursday, November 27
Black Friday – Friday, November 28
Cyber Monday – Monday, December 1
Christmas Eve – Wednesday, December 24
Christmas Day – Thursday, December 25
Depending on your audience, you might also consider including Small Business Saturday on November 29 or Giving Tuesday on December 2, especially if you are a nonprofit or community-focused brand.
How to get the most from your holiday content
Start early
Do not wait until the week before. Consumers plan ahead and so should you. Begin teasing your holiday campaigns three to six weeks out for maximum impact.
Offer value
Focus on what your audience needs or wants during the season. This could be gift guides, time-saving tips, behind-the-scenes stories, or exclusive discounts.
Stay true to your brand
Holiday content does not mean losing your voice. Stay consistent with your tone, visuals, and message. A holiday twist can be fun without being gimmicky.
Repurpose and reuse
Last year’s campaign might still have legs. Update your best-performing content with fresh photos, new offers, or updated captions to save time and budget.
Make the most of the season
At McFarland Productions, we help brands plan and execute content that feels timely, intentional, and true to their story. If you are looking to elevate your holiday marketing in 2025 with compelling visuals, video storytelling, or campaign strategy, we would love to help.
Let us turn the season into something worth celebrating for your brand and your audience.
