McFPro Tips

Too many brands treat social media like a checklist. Post a photo, write a caption, maybe respond to a comment, and hope something sticks. The truth? That approach leaves opportunity, and revenue, on the table. At McFarland Productions, we do more than manage social accounts. We create strategies designed to move the needle, convert followers […]

Did you know the mascot of Texas A&M University isn’t actually the Aggie? It’s a Collie, lovingly known as Miss Rev. The McFarland Productions team learned that fun fact while guest lecturing at Texas A&M University, where Natalie had the opportunity to speak to Professor Tanya Hamner’s Media Production class. The visit offered a meaningful

At McFarland Productions, we believe that every story deserves to be told with intention. From the first conversation with a client to the final edit, our goal is to capture moments that authentically represent the people, places, and messages we are highlighting. Achieving this requires more than just showing up with cameras and lights. It

At McFarland Productions, our goal is simple: to tell stories that authentically represent our clients. But anyone who has worked in production knows that no matter how much planning goes into a project, the full story often does not reveal itself until we arrive on location. That is when our adaptability becomes not just helpful

Earlier this month, our team hit the road for a weeklong film tour across Texas with AgTexas Farm Credit. From the Burleson to Dumas, we spent the week capturing stories from nearly 30 people, including both AgTexas relationship managers and customer members. Each stop was different, but every conversation had one thing in common: authentic

For rodeo athletes, the end of the season is the culmination of months of travel, grit, early mornings, late nights, and betting on themselves in the arena no matter which end of the arena they compete on. Every ride, every run, and every moment on the clock is an opportunity to move up, or fall

What is Healthy Company Culture? In every successful business, the focus is often on growth, client results, and hitting ambitious targets. But one factor that is too often overlooked is the health and well-being of the people driving that success. Without it, even the best strategies and campaigns can suffer. Companies that prioritize employee wellness

Rodeo isn’t just a sport, it’s a lifestyle, a culture, and a community. For sponsors, partnering with rodeo athletes offers an authentic way to reach audiences who value grit, tradition, and loyalty. Unlike mainstream sports endorsements, rodeo partnerships often feel more personal, with athletes doubling as brand ambassadors both inside and outside the arena. From