We believe every great story starts with finding and knowing your audience. You can have the most beautiful visuals, the sharpest script, and the strongest message but if it’s not reaching the people who need to hear it, all that effort falls flat. Knowing your audience isn’t just a marketing buzzword. It’s the foundation for […]
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Holiday-centric marketing is more than seasonal cheer or themed graphics. It is a proven strategy to boost engagement, drive sales, and connect with your audience in timely, relevant ways. When done well, holiday marketing does not just capitalize on a calendar; it builds brand awareness and encourages action. Whether you are a retailer gearing up
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How to Repurpose Content for Maximum ROI Creating great content takes time, energy, and budget. So it only makes sense to get the most mileage possible out of it. Repurposing content isn’t just efficient. It’s strategic. It helps stretch your investment, extend your reach, and reinforce your message across platforms. Whether you’re working with video,
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At McFarland Productions, we understand the power of a good story. Especially when it comes directly from the people your work has impacted. Client testimonials and case studies are more than just feel-good quotes or nice extras. They are proof. Proof that your service delivers. Proof that your brand is trusted. Proof that your team
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A brand video is more than a highlight reel or product showcase. It’s a visual handshake. It tells people who you are, what you stand for, and why you do what you do. When done right, it becomes a lasting first impression that draws people in, not just to buy, but to believe in your
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Storytelling isn’t a marketing trick. It’s how people make sense of the world. It’s how we connect, remember, and care. If you want to build a brand that stands out and lasts, storytelling is one of the most powerful tools you have. Not because it sells something quickly, but because it builds something slowly, trust,
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Social media moves fast, but the principles that drive real connection haven’t changed. If you’re trying to grow a brand that feels human and trustworthy, the best social strategies are simple, consistent, and focused on people first. These are the social media marketing strategies that actually work. Social Media Marketing Strategies That Actually Work Post
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Your brand lives on multiple platforms and each channel tells part of your story. To turn that story into a living, breathing community you need a consistent brand identity. Here is how to build a consistent brand identity that connects with real people and amplifies your message across the western and agriculture space, or any
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Scroll through your favorite social platform or website, and you’ll notice one thing: video is everywhere. And it’s not just a trend, it’s one of the most powerful tools in modern marketing. Whether it’s a 15-second social clip or a full-length full-production video, it’s content that captures attention, builds trust, and drives action like few
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Content marketing is more than just posting on social media or writing blog posts, it’s about delivering the right message to the right audience at the right time. A well-crafted content marketing strategy helps you attract, engage, and convert customers while building trust and authority for your brand. We’ll teach you how to build a
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