McFPro Tips

Cultivating Community Through Outdoor Marketing

When people ask what McFarland Productions does, the easy answer is straightforward. “We’re a marketing creative agency that plans and executes marketing strategy, specializes in films, and excels in cross-platform marketing. We also have a film arm to our company called Off Your Rocker Films.” That answer is accurate. It defines what we sell. But […]

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team selfie style photo with 8 people

Building Community, Not Just an Audience: Social Media Strategy

When it comes to social media, too many brands still treat their followers like numbers on a spreadsheet. They define “success” by likes, impressions, or demographic boxes. But at McFarland Productions, we know that a social media account isn’t just a marketing channel, it’s a community. And communities aren’t built with statistics. They’re built with

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From Content to Conversion: How Experts Make Social Media Sell

Too many brands treat social media like a checklist. Post a photo, write a caption, maybe respond to a comment, and hope something sticks. The truth? That approach leaves opportunity, and revenue, on the table. At McFarland Productions, we do more than manage social accounts. We create strategies designed to move the needle, convert followers

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Guest Speaking: Sharing Stories and Building Connections at Texas A&M

Did you know the mascot of Texas A&M University isn’t actually the Aggie? It’s a Collie, lovingly known as Miss Rev. The McFarland Productions team learned that fun fact while guest lecturing at Texas A&M University, where Natalie had the opportunity to speak to Professor Tanya Hamner’s Media Production class. The visit offered a meaningful

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Shooting with Intention: How Thoughtful Planning Brings Stories to Life

At McFarland Productions, we believe that every story deserves to be told with intention. From the first conversation with a client to the final edit, our goal is to capture moments that authentically represent the people, places, and messages we are highlighting. Achieving this requires more than just showing up with cameras and lights. It

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filming a spray rig used in farming

Telling the Story That Matters: Adapting Storyboards on the Fly

At McFarland Productions, our goal is simple: to tell stories that authentically represent our clients. But anyone who has worked in production knows that no matter how much planning goes into a project, the full story often does not reveal itself until we arrive on location. That is when our adaptability becomes not just helpful

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Behind the Camera: Interviewing Tips to Make You the Next Barbara Walters

Earlier this month, our team hit the road for a weeklong film tour across Texas with AgTexas Farm Credit. From the Burleson to Dumas, we spent the week capturing stories from nearly 30 people, including both AgTexas relationship managers and customer members. Each stop was different, but every conversation had one thing in common: authentic

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Healthy Company Culture

Building a Healthy Company Culture for Long-Term Success

What is Healthy Company Culture? In every successful business, the focus is often on growth, client results, and hitting ambitious targets. But one factor that is too often overlooked is the health and well-being of the people driving that success. Without it, even the best strategies and campaigns can suffer. Companies that prioritize employee wellness

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Partnering for Success: Hiring the Right People

The American dream is not achieved alone. It’s built through hard work, perseverance, and by hiring the right people for the right roles. Whether it involves hiring a new team member, collaborating with a client, or partnering with another organization, success in marketing and business always comes down to one thing: the people behind the

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