McFPro Tips

Earlier this month, our team hit the road for a weeklong film tour across Texas with AgTexas Farm Credit. From the Burleson to Dumas, we spent the week capturing stories from nearly 30 people, including both AgTexas relationship managers and customer members. Each stop was different, but every conversation had one thing in common: authentic […]

For rodeo athletes, the end of the season is the culmination of months of travel, grit, early mornings, late nights, and betting on themselves in the arena no matter which end of the arena they compete on. Every ride, every run, and every moment on the clock is an opportunity to move up, or fall

What is Healthy Company Culture? In every successful business, the focus is often on growth, client results, and hitting ambitious targets. But one factor that is too often overlooked is the health and well-being of the people driving that success. Without it, even the best strategies and campaigns can suffer. Companies that prioritize employee wellness

Rodeo isn’t just a sport, it’s a lifestyle, a culture, and a community. For sponsors, partnering with rodeo athletes offers an authentic way to reach audiences who value grit, tradition, and loyalty. Unlike mainstream sports endorsements, rodeo partnerships often feel more personal, with athletes doubling as brand ambassadors both inside and outside the arena. From

When you invest time, money, and creativity into a marketing campaign, you naturally want to know if it worked. But “success” in marketing isn’t always a straight line from campaign launch to sales. Measuring impact requires looking at both quantitative data, the numbers, and qualitative insights, the human side of the story. Together, these approaches

Marketing professionals often juggle a wide range of tools; social media schedulers, email platforms, hosting services, design software, and more. While these tools are meant to make life easier, the reality is that too many subscriptions can quickly lead to wasted money and confusion. The key is identifying which tools truly add value to your

Email marketing remains one of the most powerful tools in digital marketing. Despite the rise of social media and AI-driven platforms, email continues to deliver unmatched ROI. According to industry research, for every $1 spent on email marketing, businesses see an average return of $36. That makes it a channel worth mastering. Here’s how to

At McFarland Productions, we know that storytelling is at the heart of everything we do. Influencer marketing takes that storytelling to a new level by tapping into authentic voices that already have the ear of your target audience. But influencer marketing is more than just hiring someone with a big following to post your product.