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In the inaugural episode of ‘McFarland Minutes’ for 2026, founder and host Natalie McFarland reflects on nearly a year of podcasting and the lessons learned over 18 years in business. She discusses the importance of taking action, even if imperfect, and the qualities she believes are key to success—attitude, blind
As we roll into a new year, many companies are thinking about new policies or perks to keep their teams motivated and happy. Forget the usual “paid holidays” list you’ve seen a hundred times. At McFarland Productions, we like to shake things up. One of our favorite perks? Birthday Day
This episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, features a deeply insightful conversation with Tia DeGrof, the past president of the Pendleton Round-Up. The discussion covers Tia’s remarkable journey from growing up in Pendleton, Oregon, to becoming the first female president of this iconic rodeo event.
As the year winds down and the holiday season approaches, many marketing and creative teams slow down day-to-day operations. While client work may pause and projects take a short break, this downtime presents a unique opportunity to focus on a critical yet often overlooked element of business success, your standard
In this episode of McFarland Minutes, Natalie McFarland chats with acclaimed rodeo photographer Click Thompson. The conversation covers a wide range of topics including Click’s career journey, memorable experiences, and the importance of relationships in the industry. Click shares humorous anecdotes, like fangirling over a client and his playful rivalry
When people ask what McFarland Productions does, the easy answer is straightforward. “We’re a marketing creative agency that plans and executes marketing strategy, specializes in films, and excels in cross-platform marketing. We also have a film arm to our company called Off Your Rocker Films.” That answer is accurate. It
When it comes to social media, too many brands still treat their followers like numbers on a spreadsheet. They define “success” by likes, impressions, or demographic boxes. But at McFarland Productions, we know that a social media account isn’t just a marketing channel, it’s a community. And communities aren’t built
Too many brands treat social media like a checklist. Post a photo, write a caption, maybe respond to a comment, and hope something sticks. The truth? That approach leaves opportunity, and revenue, on the table. At McFarland Productions, we do more than manage social accounts. We create strategies designed to
Episode 37 – Your Partner in Building the American Dream with Linay of AgTexas Farm Credit Services In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster sit down with Linay Williams, VP of Advertising at AgTexas. Linay shares her non-traditional career path from interning at Purina to
Did you know the mascot of Texas A&M University isn’t actually the Aggie? It’s a Collie, lovingly known as Miss Rev. The McFarland Productions team learned that fun fact while guest lecturing at Texas A&M University, where Natalie had the opportunity to speak to Professor Tanya Hamner’s Media Production class.
In this special Thanksgiving episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the team comes together to discuss their year, gratitude, and Thanksgiving traditions. The episode features introductions from team members: Molly McKettrick (Social Media Coordinator), Ryan Lee (Post-Production Editor), and Kevin McFarland (VP of Operations). They
At McFarland Productions, we believe that every story deserves to be told with intention. From the first conversation with a client to the final edit, our goal is to capture moments that authentically represent the people, places, and messages we are highlighting. Achieving this requires more than just showing up
Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).
At McFarland Productions, our goal is simple: to tell stories that authentically represent our clients. But anyone who has worked in production knows that no matter how much planning goes into a project, the full story often does not reveal itself until we arrive on location. That is when our
The episode covers the importance of authenticity and understanding the values and lifestyles of rural communities. The hosts discuss various creative campaign ideas and the significance of seasonally-driven marketing.
Earlier this month, our team hit the road for a weeklong film tour across Texas with AgTexas Farm Credit. From the Burleson to Dumas, we spent the week capturing stories from nearly 30 people, including both AgTexas relationship managers and customer members. Each stop was different, but every conversation had
In this episode of McFarland Minutes, the team discusses why general marketing advice often falls short and how to tailor strategies specific to your business needs and audience. The conversation highlights the importance of individualized marketing tactics, recognizing unique audience behaviors, and the limitations of following trends and general recommendations
For rodeo athletes, the end of the season is the culmination of months of travel, grit, early mornings, late nights, and betting on themselves in the arena no matter which end of the arena they compete on. Every ride, every run, and every moment on the clock is an opportunity
In the 32nd episode of McFarland Minutes, hosted by Natalie McFarland, founder and president of McFarland Productions, and Scout Foster, outreach marketing manager, they delve into the company’s 2026 marketing strategy. The episode covers both internal and external marketing plans, including the implementation of ‘Live Outdoors’ as a new slogan,
What is Healthy Company Culture? In every successful business, the focus is often on growth, client results, and hitting ambitious targets. But one factor that is too often overlooked is the health and well-being of the people driving that success. Without it, even the best strategies and campaigns can suffer.