BLOG.
Chad, Tyler, Jared, and Kevin have been preparing for an elk hunt in Oregon’s remote backcountry for the last two years. Chad, a father of four, sheep rancher and a world-renowned sheep shearer, would lead the pack train. Tyler is a third-generation Eastern Oregon farmer specializing in seed production and
In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the focus is on holiday marketing campaigns. Natalie and Scout discuss the importance of planning holiday content well in advance and share insights on generational spending habits, particularly highlighting how Gen Z prefers to spend on experiences
Rodeo isn’t just a sport, it’s a lifestyle, a culture, and a community. For sponsors, partnering with rodeo athletes offers an authentic way to reach audiences who value grit, tradition, and loyalty. Unlike mainstream sports endorsements, rodeo partnerships often feel more personal, with athletes doubling as brand ambassadors both inside
In this episode of McFarland Minutes, the host, Natalie, interviews Callie Adams, the Director of Events at Montana Silversmiths, about her 20-year journey with the company. Callie shares her background growing up in Western Montana, her involvement in rodeo, and how she ended up at Montana Silversmiths through her connections
When you invest time, money, and creativity into a marketing campaign, you naturally want to know if it worked. But “success” in marketing isn’t always a straight line from campaign launch to sales. Measuring impact requires looking at both quantitative data, the numbers, and qualitative insights, the human side of
In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster share personal experiences and strategies centered around burnout in careers and life. They discuss the prevalent issue of burnout among social media managers, explore Scout’s research findings from her master’s project, and share personal experiences and strategies for
Marketing professionals often juggle a wide range of tools; social media schedulers, email platforms, hosting services, design software, and more. While these tools are meant to make life easier, the reality is that too many subscriptions can quickly lead to wasted money and confusion. The key is identifying which tools
In this episode of ‘McFarland Minutes,’ the team welcomes Nick Luciano, a former engineer turned successful influencer. They discuss Nick’s unique journey from studying engineering and working for the Army to creating viral TikTok videos and becoming a full-time social media influencer. Nick shares his experiences and insights on the
Email marketing remains one of the most powerful tools in digital marketing. Despite the rise of social media and AI-driven platforms, email continues to deliver unmatched ROI. According to industry research, for every $1 spent on email marketing, businesses see an average return of $36. That makes it a channel
In this episode of McFarland Minutes, host Natalie McFarland and Scout Foster dive into Scout’s journey towards earning her Master’s of Arts in Mass Communications from Texas Tech University. They discuss how Scout has integrated her studies with her work at McFarland Productions, leading to significant insights into the high
At McFarland Productions, we know that storytelling is at the heart of everything we do. Influencer marketing takes that storytelling to a new level by tapping into authentic voices that already have the ear of your target audience. But influencer marketing is more than just hiring someone with a big
In this episode of McFarland Minutes, Natalie, Scout, and Erin DeLong, the marketing manager of Durango Boots, cover Erin’s career in the Western wear industry, highlighting her significant role in Durango Boots’ rebranding and marketing strategies. She discusses key partnerships, such as the collaboration with the Grand Ole Opry and
We believe every great story starts with finding and knowing your audience. You can have the most beautiful visuals, the sharpest script, and the strongest message but if it’s not reaching the people who need to hear it, all that effort falls flat. Knowing your audience isn’t just a marketing
In episode 23 of McFarland Minutes, the hosts dive into their favorite marketing software tools, emphasizing the balance between too few and too many subscriptions. They discuss the merits of various tools such as Cloud Campaign for social media scheduling, Drip for email marketing, Kinsta for website hosting, and ClickUp
Holiday-centric marketing is more than seasonal cheer or themed graphics. It is a proven strategy to boost engagement, drive sales, and connect with your audience in timely, relevant ways. When done well, holiday marketing does not just capitalize on a calendar; it builds brand awareness and encourages action. Whether you
In episode 22 of McFarland Minutes, Ryan shares his experiences and insights on video production and marketing. Ryan recounts his journey from interning at McFarland Productions to working with the University of Tennessee’s athletic department. The dialogue explores the significant impact of video marketing across various formats, from short reels
How to Repurpose Content for Maximum ROI Creating great content takes time, energy, and budget. So it only makes sense to get the most mileage possible out of it. Repurposing content isn’t just efficient. It’s strategic. It helps stretch your investment, extend your reach, and reinforce your message across platforms.
n this episode of McFarland Minutes, the conversation continues with Tim Kimsey, an esteemed figure in audio engineering and sound design. Tim shares his journey from recording albums in Southern California to diving into sound design and the importance of teamwork in professional production settings. The discussion covers the significance
At McFarland Productions, we understand the power of a good story. Especially when it comes directly from the people your work has impacted. Client testimonials and case studies are more than just feel-good quotes or nice extras. They are proof. Proof that your service delivers. Proof that your brand is
In this episode of McFarland Minutes, host Natalie McFarland speaks with Tim Kimsey, the founder of Audio Knuckle Busters, about his extensive career in audio engineering. Tim shares his journey from a beginner gopher in Fort Worth, Texas, to a Grammy-nominated engineer, discussing his work on major projects like Vanilla