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In Episode 19 of McFarland Minutes, the hosts dive into SEO (Search Engine Optimization) and SEM (Search Engine Marketing), explaining their importance for marketers and business owners. SEO, a free and organic approach, aims to enhance website visibility on search engines like Google, YouTube, and Facebook. SEM involves paid strategies
Storytelling isn’t a marketing trick. It’s how people make sense of the world. It’s how we connect, remember, and care. If you want to build a brand that stands out and lasts, storytelling is one of the most powerful tools you have. Not because it sells something quickly, but because
In episode 18 of McFarland Minutes, Coleman Proctor, a renowned cowboy on the PRCA circuit, joins the hosts to discuss various topics ranging from recent rodeo competitions to his personal life. Coleman talks about participating in the Cinch Timed Event Championships, training rigorously for the multi-event competition, reflects on the
Social media moves fast, but the principles that drive real connection haven’t changed. If you’re trying to grow a brand that feels human and trustworthy, the best social strategies are simple, consistent, and focused on people first. These are the social media marketing strategies that actually work. Social Media Marketing
In episode 17 of ‘McFarland Minutes,’ the focus is on measuring the effectiveness of marketing campaigns. The hosts discuss the importance of balancing quantitative data, such as analytics and social media metrics, with qualitative data, like community engagement and brand impact, which are harder to measure. They emphasize the need
Your brand lives on multiple platforms and each channel tells part of your story. To turn that story into a living, breathing community you need a consistent brand identity. Here is how to build a consistent brand identity that connects with real people and amplifies your message across the western
In episode 16 of McFarland Minutes, Matt the Executive Director of Mustang Champions, a nonprofit organization that highlights Mustangs in high-profile competitions shares his career journey from advertising to digital marketing and explains how his skills have benefited Mustang Champions. The organization aims to showcase Mustangs through Western and English
Scroll through your favorite social platform or website, and you’ll notice one thing: video is everywhere. And it’s not just a trend, it’s one of the most powerful tools in modern marketing. Whether it’s a 15-second social clip or a full-length full-production video, it’s content that captures attention, builds trust,
In episode 15 of McFarland Minutes, host McFarland welcomes Andrea Thorp and Carly Billington from Editorial Edge. The duo shares their journeys in the western fashion and editorial industries. Andrea details her transition from running a fashion blog to becoming a fashion editor for Cowboys & Indians and Cowgirl Magazine,
Content marketing is more than just posting on social media or writing blog posts, it’s about delivering the right message to the right audience at the right time. A well-crafted content marketing strategy helps you attract, engage, and convert customers while building trust and authority for your brand. We’ll teach
In this episode of McFarland Minutes, Linsay Rosser Sumpter, the Commissioner of Women’s Rodeo Championship, shares her incredible journey in the rodeo industry. Born into a family deeply rooted in rodeo, she shares her experiences from growing up in the industry, competing, coaching, and her roles with Professional Bull Riders
Whether you’re a small business owner or managing marketing for a large brand, the bottom line is always the same: results matter. Partnering with a marketing agency can be one of the smartest moves to boost your ROI. Here are five key ways agencies help you get more from your
Episode 13 of McFarland Minutes concludes the top 10 marketing questions we get asked as a marketing agency series. In this episode, we answer questions: Can AI take our marketing jobs? What Makes Good Video Marketing Campaigns? How do we scale our marketing efforts without burning out our team? Catch
It’s up to you to lay the foundation of how you’re remembered, respected, and trusted. As a marketing and creative agency, we’ve seen what happens when branding is an afterthought versus when it’s treated as a strategic powerhouse. The difference is night and day. Here’s why every business, regardless of
In this episode of McFarland Minutes, we’re checking 3 more questions off in our Top 10 Marketing Questions we get as a marketing creative agency series. We’ll cover the death of email marketing and compare email marketing to social media. Paid ads and how they should complement other marketing strategies
We’re introducing a three-part series on the top 10 questions we receive as a marketing agency. This episode focuses on building an authentic brand in a noisy digital space and the effectiveness of various marketing tactics.
In Episode 10 of ‘McFarland Minutes’, Natalie McFarland and Scout Foster introduce Gabrielle Homer, a multi-talented professional who holds several roles including rancher, CFO, corporate secretary, and treasurer at Painted Hills Natural Beef. Gabrielle shares her unique journey from growing up in New York City to living in rural Oregon,
In Episode 9 of the McFarland Minutes podcast, hosts Natalie McFarland and Scout Foster discuss various marketing campaigns, identifying the key elements that make them successful or unsuccessful. They explore well-known brands such as Aldi, Southwest Airlines, Turtle Box, Yeti, Coors, Liquid Death, TSA, National Park Service, Wendy’s, Dale Brisby,
In this episode of ‘McFarland Minutes,’ host Natalie McFarland chats with Michael Curtis and Garrett Miles, artists involved in the ‘Nice Job, Cowgirl’ project. Michael shares his career journey from songwriting for renowned artists like Randy Travis to his reawakening in faith, leading him to write country songs about Jesus.