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In this episode of McFarland Minutes, host Natalie McFarland interviews Jessie Jarvis, founder and CEO of Of The West. They discuss the essential elements for successful remote job postings and recruitment. The conversation covers a range of topics, including the specifics of what makes an excellent job description, the importance
As the year winds down, it’s natural for teams to slow down, take stock, and spend time with family. While this rest and reflection are vital, it can sometimes overshadow the momentum needed to hit the ground running in the new year. That’s why many leadership teams use the window
In this episode of McFarland Minutes, host Natalie McFarland interviews Amanda Hoey, CEO of the Oregon Wheat Growers League (OWGL), which is celebrating its 100th anniversary. Amanda shares the history and mission of OWGL, its collaborative efforts with organizations like Oregon State University, and various celebratory events planned for the
Super Bowl commercials are celebrated for big budgets, flashy visuals, and humor that grabs attention. But when it comes to authentic storytelling, they can take notes from agriculture, western, and outdoor lifestyle industries. These industries excel at connecting audiences with real-life experiences, values, and communities, which are exactly the qualities
In this episode of ‘McFarland Minutes,’ host Natalie McFarland, founder and president of McFarland Productions, provides a comprehensive guide to strategic business planning. She introduces a five-day executive team sprint to help businesses set and achieve their goals for 2026. The days focus on creating a clear vision, sharpening sales
In agriculture, western, and outdoor lifestyle industries, creativity drives memorable marketing campaigns and authentic storytelling. Finding creative inspiration is essential for standing out, connecting with audiences, and communicating your brand’s unique identity. At McFarland Productions, we guide brands through the process of uncovering ideas that resonate and inspire action. Look
In this episode of McFarland Minutes, Natalie McFarland, founder and president of McFarland Productions and director at Off Your Rocker Films, introduces a new 12-part series that delves into the creative process behind video production. This series, releasing the final episode of each month for the next 12 months, covers
In agriculture, western, and outdoor lifestyle industries, strong relationships are the foundation of success. Networking is not just exchanging business cards; it is about cultivating meaningful connections that drive growth, collaboration, and opportunity. At McFarland Productions, we help brands understand the power of strategic networking to expand their reach and
In this episode of McFarland Minutes, Natalie interviews Bryce Albright, the executive director of the Dude Ranchers Association (DRA), celebrating its 100th year. Bryce shares her personal journey growing up in the dude ranch industry, taking on the role of executive director at just 22, and the challenges she faced
In the outdoor industry, great content is rarely the problem. Brands are constantly capturing stunning photography, meaningful stories, behind the scenes footage, and authentic moments in the field. The real challenge is making that content work harder. Repurposing content allows outdoor brands to extend the life, reach, and impact of
In this episode of McFarland Minutes, Natalie McFarland, founder and President of McFarland Productions, discusses effective marketing strategies and pitfalls to avoid for 2026. Key topics include the importance of maintaining a human element in branding, focusing on fewer but high-quality platforms, community-driven content, repurposing long-form content, and clear brand
Setting clear goals is essential for success in any industry, but it is especially important in agriculture, western, and outdoor lifestyle marketing. At McFarland Productions, we understand the value of thoughtful planning, storytelling, and strategic execution. Using the SMART method can help you set goals that are specific, measurable, achievable,
In the inaugural episode of ‘McFarland Minutes’ for 2026, founder and host Natalie McFarland reflects on nearly a year of podcasting and the lessons learned over 18 years in business. She discusses the importance of taking action, even if imperfect, and the qualities she believes are key to success—attitude, blind
As we roll into a new year, many companies are thinking about new policies or perks to keep their teams motivated and happy. Forget the usual “paid holidays” list you’ve seen a hundred times. At McFarland Productions, we like to shake things up. One of our favorite perks? Birthday Day
This episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, features a deeply insightful conversation with Tia DeGrof, the past president of the Pendleton Round-Up. The discussion covers Tia’s remarkable journey from growing up in Pendleton, Oregon, to becoming the first female president of this iconic rodeo event.
As the year winds down and the holiday season approaches, many marketing and creative teams slow down day-to-day operations. While client work may pause and projects take a short break, this downtime presents a unique opportunity to focus on a critical yet often overlooked element of business success, your standard
In this episode of McFarland Minutes, Natalie McFarland chats with acclaimed rodeo photographer Click Thompson. The conversation covers a wide range of topics including Click’s career journey, memorable experiences, and the importance of relationships in the industry. Click shares humorous anecdotes, like fangirling over a client and his playful rivalry
When people ask what McFarland Productions does, the easy answer is straightforward. “We’re a marketing creative agency that plans and executes marketing strategy, specializes in films, and excels in cross-platform marketing. We also have a film arm to our company called Off Your Rocker Films.” That answer is accurate. It
When it comes to social media, too many brands still treat their followers like numbers on a spreadsheet. They define “success” by likes, impressions, or demographic boxes. But at McFarland Productions, we know that a social media account isn’t just a marketing channel, it’s a community. And communities aren’t built
Too many brands treat social media like a checklist. Post a photo, write a caption, maybe respond to a comment, and hope something sticks. The truth? That approach leaves opportunity, and revenue, on the table. At McFarland Productions, we do more than manage social accounts. We create strategies designed to