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Email marketing remains one of the most powerful tools in digital marketing. Despite the rise of social media and AI-driven platforms, email continues to deliver unmatched ROI. According to industry research, for every $1 spent on email marketing, businesses see an average return of $36. That makes it a channel
In this episode of McFarland Minutes, host Natalie McFarland and Scout Foster dive into Scout’s journey towards earning her Master’s of Arts in Mass Communications from Texas Tech University. They discuss how Scout has integrated her studies with her work at McFarland Productions, leading to significant insights into the high
At McFarland Productions, we know that storytelling is at the heart of everything we do. Influencer marketing takes that storytelling to a new level by tapping into authentic voices that already have the ear of your target audience. But influencer marketing is more than just hiring someone with a big
In this episode of McFarland Minutes, Natalie, Scout, and Erin DeLong, the marketing manager of Durango Boots, cover Erin’s career in the Western wear industry, highlighting her significant role in Durango Boots’ rebranding and marketing strategies. She discusses key partnerships, such as the collaboration with the Grand Ole Opry and
We believe every great story starts with finding and knowing your audience. You can have the most beautiful visuals, the sharpest script, and the strongest message but if it’s not reaching the people who need to hear it, all that effort falls flat. Knowing your audience isn’t just a marketing
In episode 23 of McFarland Minutes, the hosts dive into their favorite marketing software tools, emphasizing the balance between too few and too many subscriptions. They discuss the merits of various tools such as Cloud Campaign for social media scheduling, Drip for email marketing, Kinsta for website hosting, and ClickUp
Holiday-centric marketing is more than seasonal cheer or themed graphics. It is a proven strategy to boost engagement, drive sales, and connect with your audience in timely, relevant ways. When done well, holiday marketing does not just capitalize on a calendar; it builds brand awareness and encourages action. Whether you
In episode 22 of McFarland Minutes, Ryan shares his experiences and insights on video production and marketing. Ryan recounts his journey from interning at McFarland Productions to working with the University of Tennessee’s athletic department. The dialogue explores the significant impact of video marketing across various formats, from short reels
How to Repurpose Content for Maximum ROI Creating great content takes time, energy, and budget. So it only makes sense to get the most mileage possible out of it. Repurposing content isn’t just efficient. It’s strategic. It helps stretch your investment, extend your reach, and reinforce your message across platforms.
n this episode of McFarland Minutes, the conversation continues with Tim Kimsey, an esteemed figure in audio engineering and sound design. Tim shares his journey from recording albums in Southern California to diving into sound design and the importance of teamwork in professional production settings. The discussion covers the significance
At McFarland Productions, we understand the power of a good story. Especially when it comes directly from the people your work has impacted. Client testimonials and case studies are more than just feel-good quotes or nice extras. They are proof. Proof that your service delivers. Proof that your brand is
In this episode of McFarland Minutes, host Natalie McFarland speaks with Tim Kimsey, the founder of Audio Knuckle Busters, about his extensive career in audio engineering. Tim shares his journey from a beginner gopher in Fort Worth, Texas, to a Grammy-nominated engineer, discussing his work on major projects like Vanilla
A brand video is more than a highlight reel or product showcase. It’s a visual handshake. It tells people who you are, what you stand for, and why you do what you do. When done right, it becomes a lasting first impression that draws people in, not just to buy,
In Episode 19 of McFarland Minutes, the hosts dive into SEO (Search Engine Optimization) and SEM (Search Engine Marketing), explaining their importance for marketers and business owners. SEO, a free and organic approach, aims to enhance website visibility on search engines like Google, YouTube, and Facebook. SEM involves paid strategies
Storytelling isn’t a marketing trick. It’s how people make sense of the world. It’s how we connect, remember, and care. If you want to build a brand that stands out and lasts, storytelling is one of the most powerful tools you have. Not because it sells something quickly, but because
In episode 18 of McFarland Minutes, Coleman Proctor, a renowned cowboy on the PRCA circuit, joins the hosts to discuss various topics ranging from recent rodeo competitions to his personal life. Coleman talks about participating in the Cinch Timed Event Championships, training rigorously for the multi-event competition, reflects on the
Social media moves fast, but the principles that drive real connection haven’t changed. If you’re trying to grow a brand that feels human and trustworthy, the best social strategies are simple, consistent, and focused on people first. These are the social media marketing strategies that actually work. Social Media Marketing
In episode 17 of ‘McFarland Minutes,’ the focus is on measuring the effectiveness of marketing campaigns. The hosts discuss the importance of balancing quantitative data, such as analytics and social media metrics, with qualitative data, like community engagement and brand impact, which are harder to measure. They emphasize the need
Your brand lives on multiple platforms and each channel tells part of your story. To turn that story into a living, breathing community you need a consistent brand identity. Here is how to build a consistent brand identity that connects with real people and amplifies your message across the western
In episode 16 of McFarland Minutes, Matt the Executive Director of Mustang Champions, a nonprofit organization that highlights Mustangs in high-profile competitions shares his career journey from advertising to digital marketing and explains how his skills have benefited Mustang Champions. The organization aims to showcase Mustangs through Western and English