Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).
Episode 35 – The Evolution of Marketing in the PRCA with Amy Fast Read More »
At McFarland Productions, our goal is simple: to tell stories that authentically represent our clients. But anyone who has worked in production knows that no matter how much planning goes into a project, the full story often does not reveal itself until we arrive on location. That is when our adaptability becomes not just helpful
Telling the Story That Matters: Adapting Storyboards on the Fly Read More »
The episode covers the importance of authenticity and understanding the values and lifestyles of rural communities. The hosts discuss various creative campaign ideas and the significance of seasonally-driven marketing.
Episode 34 – Marketing to Rural America: Strategies and Authentic Connections Read More »
Earlier this month, our team hit the road for a weeklong film tour across Texas with AgTexas Farm Credit. From the Burleson to Dumas, we spent the week capturing stories from nearly 30 people, including both AgTexas relationship managers and customer members. Each stop was different, but every conversation had one thing in common: authentic
Behind the Camera: Interviewing Tips to Make You the Next Barbara Walters Read More »
In this episode of McFarland Minutes, the team discusses why general marketing advice often falls short and how to tailor strategies specific to your business needs and audience. The conversation highlights the importance of individualized marketing tactics, recognizing unique audience behaviors, and the limitations of following trends and general recommendations blindly. Personal anecdotes and examples,
Episode 33 – Why General Marketing Advice Doesn’t Always Work Read More »
For rodeo athletes, the end of the season is the culmination of months of travel, grit, early mornings, late nights, and betting on themselves in the arena no matter which end of the arena they compete on. Every ride, every run, and every moment on the clock is an opportunity to move up, or fall
Healthy Business Habits: What Rodeo Teaches Us About Winning Read More »
In the 32nd episode of McFarland Minutes, hosted by Natalie McFarland, founder and president of McFarland Productions, and Scout Foster, outreach marketing manager, they delve into the company’s 2026 marketing strategy. The episode covers both internal and external marketing plans, including the implementation of ‘Live Outdoors’ as a new slogan, and a future focus on
Episode 32 – 2026 Marketing Planning, Part Two: Shaping the Vision Read More »
What is Healthy Company Culture? In every successful business, the focus is often on growth, client results, and hitting ambitious targets. But one factor that is too often overlooked is the health and well-being of the people driving that success. Without it, even the best strategies and campaigns can suffer. Companies that prioritize employee wellness
Building a Healthy Company Culture for Long-Term Success Read More »
In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, they dive into the intricacies of marketing planning for 2026. This first part focuses on laying out the structural foundation for an effective marketing strategy. They discuss the importance of early planning, especially for product-based businesses, and introduce a Google Sheets template
Episode 31 – 2026 Marketing Planning, Part One: Building the Framework Read More »
The American dream is not achieved alone. It’s built through hard work, perseverance, and by hiring the right people for the right roles. Whether it involves hiring a new team member, collaborating with a client, or partnering with another organization, success in marketing and business always comes down to one thing: the people behind the
Partnering for Success: Hiring the Right People Read More »