Scout Baker

In this special Thanksgiving episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the team comes together to discuss their year, gratitude, and Thanksgiving traditions. The episode features introductions from team members: Molly McKettrick (Social Media Coordinator), Ryan Lee (Post-Production Editor), and Kevin McFarland (VP of Operations). They share favorite projects, including the […]

Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).

The episode covers the importance of authenticity and understanding the values and lifestyles of rural communities. The hosts discuss various creative campaign ideas and the significance of seasonally-driven marketing.

In this episode of McFarland Minutes, the team discusses why general marketing advice often falls short and how to tailor strategies specific to your business needs and audience. The conversation highlights the importance of individualized marketing tactics, recognizing unique audience behaviors, and the limitations of following trends and general recommendations blindly. Personal anecdotes and examples,

In the 32nd episode of McFarland Minutes, hosted by Natalie McFarland, founder and president of McFarland Productions, and Scout Foster, outreach marketing manager, they delve into the company’s 2026 marketing strategy. The episode covers both internal and external marketing plans, including the implementation of ‘Live Outdoors’ as a new slogan, and a future focus on