The American dream is not achieved alone. It’s built through hard work, perseverance, and by hiring the right people for the right roles. Whether it involves hiring a new team member, collaborating with a client, or partnering with another organization, success in marketing and business always comes down to one thing: the people behind the […]
Partnering for Success: Hiring the Right People Read More »
Chad, Tyler, Jared, and Kevin have been preparing for an elk hunt in Oregon’s remote backcountry for the last two years. Chad, a father of four, sheep rancher and a world-renowned sheep shearer, would lead the pack train. Tyler is a third-generation Eastern Oregon farmer specializing in seed production and the farm’s lead mechanic. Jared
Live Outdoors: Eleven Days Backcountry Hunting Read More »
In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the focus is on holiday marketing campaigns. Natalie and Scout discuss the importance of planning holiday content well in advance and share insights on generational spending habits, particularly highlighting how Gen Z prefers to spend on experiences rather than traditional gifts. The
Episode 29 – Tips and Ideas for Your Holiday Campaigns Read More »
Rodeo isn’t just a sport, it’s a lifestyle, a culture, and a community. For sponsors, partnering with rodeo athletes offers an authentic way to reach audiences who value grit, tradition, and loyalty. Unlike mainstream sports endorsements, rodeo partnerships often feel more personal, with athletes doubling as brand ambassadors both inside and outside the arena. From
Rodeo Athlete Sponsorships: What Brands Should Know Read More »
In this episode of McFarland Minutes, the host, Natalie, interviews Callie Adams, the Director of Events at Montana Silversmiths, about her 20-year journey with the company. Callie shares her background growing up in Western Montana, her involvement in rodeo, and how she ended up at Montana Silversmiths through her connections with Judy Wagner. She details
Episode 28 – Two Decades of Crafting Community at Montana Silversmiths with Callie Adams Read More »
When you invest time, money, and creativity into a marketing campaign, you naturally want to know if it worked. But “success” in marketing isn’t always a straight line from campaign launch to sales. Measuring impact requires looking at both quantitative data, the numbers, and qualitative insights, the human side of the story. Together, these approaches
How to Measure Your Marketing Campaigns with Qualitative and Quantitative Metrics Read More »
In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster share personal experiences and strategies centered around burnout in careers and life. They discuss the prevalent issue of burnout among social media managers, explore Scout’s research findings from her master’s project, and share personal experiences and strategies for mitigating burnout. The conversation highlights
Episode 27 – An open conversation on burnout in careers and life Read More »
Marketing professionals often juggle a wide range of tools; social media schedulers, email platforms, hosting services, design software, and more. While these tools are meant to make life easier, the reality is that too many subscriptions can quickly lead to wasted money and confusion. The key is identifying which tools truly add value to your
Top Marketing Tools to Streamline Your Workflow Read More »
In this episode of ‘McFarland Minutes,’ the team welcomes Nick Luciano, a former engineer turned successful influencer. They discuss Nick’s unique journey from studying engineering and working for the Army to creating viral TikTok videos and becoming a full-time social media influencer. Nick shares his experiences and insights on the importance of mental health, detailing
