Scout Baker

In agriculture, western, and outdoor lifestyle industries, strong relationships are the foundation of success. Networking is not just exchanging business cards; it is about cultivating meaningful connections that drive growth, collaboration, and opportunity. At McFarland Productions, we help brands understand the power of strategic networking to expand their reach and strengthen their presence in these […]

In the outdoor industry, great content is rarely the problem. Brands are constantly capturing stunning photography, meaningful stories, behind the scenes footage, and authentic moments in the field. The real challenge is making that content work harder. Repurposing content allows outdoor brands to extend the life, reach, and impact of their marketing without constantly starting

As we roll into a new year, many companies are thinking about new policies or perks to keep their teams motivated and happy. Forget the usual “paid holidays” list you’ve seen a hundred times. At McFarland Productions, we like to shake things up. One of our favorite perks? Birthday Day Off. Every team member gets

As the year winds down and the holiday season approaches, many marketing and creative teams slow down day-to-day operations. While client work may pause and projects take a short break, this downtime presents a unique opportunity to focus on a critical yet often overlooked element of business success, your standard operating procedures (SOPs). SOPs are

When people ask what McFarland Productions does, the easy answer is straightforward. “We’re a marketing creative agency that plans and executes marketing strategy, specializes in films, and excels in cross-platform marketing. We also have a film arm to our company called Off Your Rocker Films.” That answer is accurate. It defines what we sell. But

When it comes to social media, too many brands still treat their followers like numbers on a spreadsheet. They define “success” by likes, impressions, or demographic boxes. But at McFarland Productions, we know that a social media account isn’t just a marketing channel, it’s a community. And communities aren’t built with statistics. They’re built with

Too many brands treat social media like a checklist. Post a photo, write a caption, maybe respond to a comment, and hope something sticks. The truth? That approach leaves opportunity, and revenue, on the table. At McFarland Productions, we do more than manage social accounts. We create strategies designed to move the needle, convert followers