Scout Baker

Live Outdoors: Eleven Days Backcountry Hunting

Chad, Tyler, Jared, and Kevin have been preparing for an elk hunt in Oregon’s remote backcountry for the last two years. Chad, a father of four, sheep rancher and a world-renowned sheep shearer, would lead the pack train. Tyler is a third-generation Eastern Oregon farmer specializing in seed production and the farm’s lead mechanic. Jared […]

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Episode 29 – Tips and Ideas for Your Holiday Campaigns

In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the focus is on holiday marketing campaigns. Natalie and Scout discuss the importance of planning holiday content well in advance and share insights on generational spending habits, particularly highlighting how Gen Z prefers to spend on experiences rather than traditional gifts. The

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Rodeo Athlete Sponsorships: What Brands Should Know

Rodeo isn’t just a sport, it’s a lifestyle, a culture, and a community. For sponsors, partnering with rodeo athletes offers an authentic way to reach audiences who value grit, tradition, and loyalty. Unlike mainstream sports endorsements, rodeo partnerships often feel more personal, with athletes doubling as brand ambassadors both inside and outside the arena. From

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Callie Adams Headshot - Director of Events at Montana Silversmiths

Episode 28 – Two Decades of Crafting Community at Montana Silversmiths with Callie Adams

In this episode of McFarland Minutes, the host, Natalie, interviews Callie Adams, the Director of Events at Montana Silversmiths, about her 20-year journey with the company. Callie shares her background growing up in Western Montana, her involvement in rodeo, and how she ended up at Montana Silversmiths through her connections with Judy Wagner. She details

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How to Measure Your Marketing Campaigns with Qualitative and Quantitative Metrics

When you invest time, money, and creativity into a marketing campaign, you naturally want to know if it worked. But “success” in marketing isn’t always a straight line from campaign launch to sales. Measuring impact requires looking at both quantitative data, the numbers, and qualitative insights, the human side of the story. Together, these approaches

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Episode 27 – An open conversation on burnout in careers and life

In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster share personal experiences and strategies centered around burnout in careers and life. They discuss the prevalent issue of burnout among social media managers, explore Scout’s research findings from her master’s project, and share personal experiences and strategies for mitigating burnout. The conversation highlights

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Episode 26 – Nick Luciano on Social Media Success, Building Brands & Staying Mentally Bulletproof

In this episode of ‘McFarland Minutes,’ the team welcomes Nick Luciano, a former engineer turned successful influencer. They discuss Nick’s unique journey from studying engineering and working for the Army to creating viral TikTok videos and becoming a full-time social media influencer. Nick shares his experiences and insights on the importance of mental health, detailing

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Email Marketing: Strategies, Tools, and Best Practices

Email marketing remains one of the most powerful tools in digital marketing. Despite the rise of social media and AI-driven platforms, email continues to deliver unmatched ROI. According to industry research, for every $1 spent on email marketing, businesses see an average return of $36. That makes it a channel worth mastering. Here’s how to

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Episode 25 – Social Media Fatigue

In this episode of McFarland Minutes, host Natalie McFarland and Scout Foster dive into Scout’s journey towards earning her Master’s of Arts in Mass Communications from Texas Tech University. They discuss how Scout has integrated her studies with her work at McFarland Productions, leading to significant insights into the high burnout rates among social media

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