When it comes to social media, too many brands still treat their followers like numbers on a spreadsheet. They define “success” by likes, impressions, or demographic boxes. But at McFarland Productions, we know that a social media account isn’t just a marketing channel, it’s a community. And communities aren’t built with statistics. They’re built with […]
Building Community, Not Just an Audience: Social Media Strategy Read More »
Too many brands treat social media like a checklist. Post a photo, write a caption, maybe respond to a comment, and hope something sticks. The truth? That approach leaves opportunity, and revenue, on the table. At McFarland Productions, we do more than manage social accounts. We create strategies designed to move the needle, convert followers
From Content to Conversion: How Experts Make Social Media Sell Read More »
Episode 37 – Your Partner in Building the American Dream with Linay of AgTexas Farm Credit Services In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster sit down with Linay Williams, VP of Advertising at AgTexas. Linay shares her non-traditional career path from interning at Purina to founding Black Creek Innovations, and
Did you know the mascot of Texas A&M University isn’t actually the Aggie? It’s a Collie, lovingly known as Miss Rev. The McFarland Productions team learned that fun fact while guest lecturing at Texas A&M University, where Natalie had the opportunity to speak to Professor Tanya Hamner’s Media Production class. The visit offered a meaningful
Guest Speaking: Sharing Stories and Building Connections at Texas A&M Read More »
In this special Thanksgiving episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the team comes together to discuss their year, gratitude, and Thanksgiving traditions. The episode features introductions from team members: Molly McKettrick (Social Media Coordinator), Ryan Lee (Post-Production Editor), and Kevin McFarland (VP of Operations). They share favorite projects, including the
Episode 36 – Team Talks Thanksgiving Gratitude Read More »
At McFarland Productions, we believe that every story deserves to be told with intention. From the first conversation with a client to the final edit, our goal is to capture moments that authentically represent the people, places, and messages we are highlighting. Achieving this requires more than just showing up with cameras and lights. It
Shooting with Intention: How Thoughtful Planning Brings Stories to Life Read More »
Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).
Episode 35 – The Evolution of Marketing in the PRCA with Amy Fast Read More »
At McFarland Productions, our goal is simple: to tell stories that authentically represent our clients. But anyone who has worked in production knows that no matter how much planning goes into a project, the full story often does not reveal itself until we arrive on location. That is when our adaptability becomes not just helpful
Telling the Story That Matters: Adapting Storyboards on the Fly Read More »
The episode covers the importance of authenticity and understanding the values and lifestyles of rural communities. The hosts discuss various creative campaign ideas and the significance of seasonally-driven marketing.
Episode 34 – Marketing to Rural America: Strategies and Authentic Connections Read More »
Earlier this month, our team hit the road for a weeklong film tour across Texas with AgTexas Farm Credit. From the Burleson to Dumas, we spent the week capturing stories from nearly 30 people, including both AgTexas relationship managers and customer members. Each stop was different, but every conversation had one thing in common: authentic
Behind the Camera: Interviewing Tips to Make You the Next Barbara Walters Read More »