As the year winds down and the holiday season approaches, many marketing and creative teams slow down day-to-day operations. While client work may pause and projects take a short break, this downtime presents a unique opportunity to focus on a critical yet often overlooked element of business success, your standard operating procedures (SOPs). SOPs are […]
How Year-End Checks Set Your Team Up for Success Read More »
In this episode of McFarland Minutes, Natalie McFarland chats with acclaimed rodeo photographer Click Thompson. The conversation covers a wide range of topics including Click’s career journey, memorable experiences, and the importance of relationships in the industry. Click shares humorous anecdotes, like fangirling over a client and his playful rivalry with fellow photographer Fernando. He
Episode 38 – Click Bait Read More »
When people ask what McFarland Productions does, the easy answer is straightforward. “We’re a marketing creative agency that plans and executes marketing strategy, specializes in films, and excels in cross-platform marketing. We also have a film arm to our company called Off Your Rocker Films.” That answer is accurate. It defines what we sell. But
Cultivating Community Through Outdoor Marketing Read More »
When it comes to social media, too many brands still treat their followers like numbers on a spreadsheet. They define “success” by likes, impressions, or demographic boxes. But at McFarland Productions, we know that a social media account isn’t just a marketing channel, it’s a community. And communities aren’t built with statistics. They’re built with
Building Community, Not Just an Audience: Social Media Strategy Read More »
Too many brands treat social media like a checklist. Post a photo, write a caption, maybe respond to a comment, and hope something sticks. The truth? That approach leaves opportunity, and revenue, on the table. At McFarland Productions, we do more than manage social accounts. We create strategies designed to move the needle, convert followers
From Content to Conversion: How Experts Make Social Media Sell Read More »
Episode 37 – Your Partner in Building the American Dream with Linay of AgTexas Farm Credit Services In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster sit down with Linay Williams, VP of Advertising at AgTexas. Linay shares her non-traditional career path from interning at Purina to founding Black Creek Innovations, and
Did you know the mascot of Texas A&M University isn’t actually the Aggie? It’s a Collie, lovingly known as Miss Rev. The McFarland Productions team learned that fun fact while guest lecturing at Texas A&M University, where Natalie had the opportunity to speak to Professor Tanya Hamner’s Media Production class. The visit offered a meaningful
Guest Speaking: Sharing Stories and Building Connections at Texas A&M Read More »
In this special Thanksgiving episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the team comes together to discuss their year, gratitude, and Thanksgiving traditions. The episode features introductions from team members: Molly McKettrick (Social Media Coordinator), Ryan Lee (Post-Production Editor), and Kevin McFarland (VP of Operations). They share favorite projects, including the
Episode 36 – Team Talks Thanksgiving Gratitude Read More »
At McFarland Productions, we believe that every story deserves to be told with intention. From the first conversation with a client to the final edit, our goal is to capture moments that authentically represent the people, places, and messages we are highlighting. Achieving this requires more than just showing up with cameras and lights. It
Shooting with Intention: How Thoughtful Planning Brings Stories to Life Read More »
Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).
Episode 35 – The Evolution of Marketing in the PRCA with Amy Fast Read More »