When people ask what McFarland Productions does, the easy answer is straightforward. “We’re a marketing creative agency that plans and executes marketing strategy, specializes in films, and excels in cross-platform marketing. We also have a film arm to our company called Off Your Rocker Films.”
That answer is accurate. It defines what we sell. But it does not capture why we exist or why we matter to the brands and communities we work with.
A better answer is this. “We cultivate communities and real, two-way relationships surrounding brands that live outdoors.”
There is a significant difference between the two statements. One focuses on the mechanics of our work, what tools we use and what services we provide. The other focuses on impact, why those tools and services matter. At McFarland Productions, the “why” is central to everything we do.
We work with brands that are rooted in the outdoors, in agriculture, and in lifestyles where authenticity and connection are everything. It is not enough to create a beautiful film or a clever social campaign. Those things are important, yes, but their real value comes when they engage a community, build trust, and spark genuine conversations. We measure success not by impressions or clicks alone, but by the depth of the connection we help brands create with their audience.
Our approach starts with understanding. We dig into the story behind the brand, the people who care about it, and the lifestyle it represents. From there, we craft strategies and content that speak directly to that community, not just to a demographic, a persona, or an algorithm. The content becomes a conversation, not a broadcast. It becomes a reason for people to engage, share, and return.
Film is one of our most powerful tools, but it is just that, a tool. Off Your Rocker Films allows us to tell stories in motion, bringing brands to life in ways that static content cannot. But the films are effective because they are designed to foster real connections. Each frame, each scene, each narrative choice is made with purpose to reflect the values, passions, and culture of the communities that surround the brand.
In a world where marketing is often transactional and noise-driven, this focus on relationships sets McFarland Productions apart. We are not just selling services. We are building trust, fostering loyalty, and helping brands thrive in a way that is meaningful to the people who support them.
So the next time someone asks what we do, we could give them a list of services. But the truth, the reason why we exist, is bigger than that. We cultivate communities. We create relationships. We make marketing matter, not just look good. That is the answer that truly defines McFarland Productions.
