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In episode 22 of McFarland Minutes, Ryan shares his experiences and insights on video production and marketing. Ryan recounts his journey from interning at McFarland Productions to working with the University of Tennessee’s athletic department. The dialogue explores the significant impact of video marketing across various formats, from short reels
How to Repurpose Content for Maximum ROI Creating great content takes time, energy, and budget. So it only makes sense to get the most mileage possible out of it. Repurposing content isn’t just efficient. It’s strategic. It helps stretch your investment, extend your reach, and reinforce your message across platforms.
n this episode of McFarland Minutes, the conversation continues with Tim Kimsey, an esteemed figure in audio engineering and sound design. Tim shares his journey from recording albums in Southern California to diving into sound design and the importance of teamwork in professional production settings. The discussion covers the significance
At McFarland Productions, we understand the power of a good story. Especially when it comes directly from the people your work has impacted. Client testimonials and case studies are more than just feel-good quotes or nice extras. They are proof. Proof that your service delivers. Proof that your brand is
In this episode of McFarland Minutes, host Natalie McFarland speaks with Tim Kimsey, the founder of Audio Knuckle Busters, about his extensive career in audio engineering. Tim shares his journey from a beginner gopher in Fort Worth, Texas, to a Grammy-nominated engineer, discussing his work on major projects like Vanilla
A brand video is more than a highlight reel or product showcase. It’s a visual handshake. It tells people who you are, what you stand for, and why you do what you do. When done right, it becomes a lasting first impression that draws people in, not just to buy,
In Episode 19 of McFarland Minutes, the hosts dive into SEO (Search Engine Optimization) and SEM (Search Engine Marketing), explaining their importance for marketers and business owners. SEO, a free and organic approach, aims to enhance website visibility on search engines like Google, YouTube, and Facebook. SEM involves paid strategies
Storytelling isn’t a marketing trick. It’s how people make sense of the world. It’s how we connect, remember, and care. If you want to build a brand that stands out and lasts, storytelling is one of the most powerful tools you have. Not because it sells something quickly, but because
In episode 18 of McFarland Minutes, Coleman Proctor, a renowned cowboy on the PRCA circuit, joins the hosts to discuss various topics ranging from recent rodeo competitions to his personal life. Coleman talks about participating in the Cinch Timed Event Championships, training rigorously for the multi-event competition, reflects on the
Social media moves fast, but the principles that drive real connection haven’t changed. If you’re trying to grow a brand that feels human and trustworthy, the best social strategies are simple, consistent, and focused on people first. These are the social media marketing strategies that actually work. Social Media Marketing
In episode 17 of ‘McFarland Minutes,’ the focus is on measuring the effectiveness of marketing campaigns. The hosts discuss the importance of balancing quantitative data, such as analytics and social media metrics, with qualitative data, like community engagement and brand impact, which are harder to measure. They emphasize the need
Your brand lives on multiple platforms and each channel tells part of your story. To turn that story into a living, breathing community you need a consistent brand identity. Here is how to build a consistent brand identity that connects with real people and amplifies your message across the western
In episode 16 of McFarland Minutes, Matt the Executive Director of Mustang Champions, a nonprofit organization that highlights Mustangs in high-profile competitions shares his career journey from advertising to digital marketing and explains how his skills have benefited Mustang Champions. The organization aims to showcase Mustangs through Western and English
Scroll through your favorite social platform or website, and you’ll notice one thing: video is everywhere. And it’s not just a trend, it’s one of the most powerful tools in modern marketing. Whether it’s a 15-second social clip or a full-length full-production video, it’s content that captures attention, builds trust,
In episode 15 of McFarland Minutes, host McFarland welcomes Andrea Thorp and Carly Billington from Editorial Edge. The duo shares their journeys in the western fashion and editorial industries. Andrea details her transition from running a fashion blog to becoming a fashion editor for Cowboys & Indians and Cowgirl Magazine,
Content marketing is more than just posting on social media or writing blog posts, it’s about delivering the right message to the right audience at the right time. A well-crafted content marketing strategy helps you attract, engage, and convert customers while building trust and authority for your brand. We’ll teach
In this episode of McFarland Minutes, Linsay Rosser Sumpter, the Commissioner of Women’s Rodeo Championship, shares her incredible journey in the rodeo industry. Born into a family deeply rooted in rodeo, she shares her experiences from growing up in the industry, competing, coaching, and her roles with Professional Bull Riders
Whether you’re a small business owner or managing marketing for a large brand, the bottom line is always the same: results matter. Partnering with a marketing agency can be one of the smartest moves to boost your ROI. Here are five key ways agencies help you get more from your
Episode 13 of McFarland Minutes concludes the top 10 marketing questions we get asked as a marketing agency series. In this episode, we answer questions: Can AI take our marketing jobs? What Makes Good Video Marketing Campaigns? How do we scale our marketing efforts without burning out our team? Catch
It’s up to you to lay the foundation of how you’re remembered, respected, and trusted. As a marketing and creative agency, we’ve seen what happens when branding is an afterthought versus when it’s treated as a strategic powerhouse. The difference is night and day. Here’s why every business, regardless of