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Too many brands treat social media like a checklist. Post a photo, write a caption, maybe respond to a comment, and hope something sticks. The truth? That approach leaves opportunity, and revenue, on the table. At McFarland Productions, we do more than manage social accounts. We create strategies designed to
Episode 37 – Your Partner in Building the American Dream with Linay of AgTexas Farm Credit Services In this episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster sit down with Linay Williams, VP of Advertising at AgTexas. Linay shares her non-traditional career path from interning at Purina to
Did you know the mascot of Texas A&M University isn’t actually the Aggie? It’s a Collie, lovingly known as Miss Rev. The McFarland Productions team learned that fun fact while guest lecturing at Texas A&M University, where Natalie had the opportunity to speak to Professor Tanya Hamner’s Media Production class.
In this special Thanksgiving episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the team comes together to discuss their year, gratitude, and Thanksgiving traditions. The episode features introductions from team members: Molly McKettrick (Social Media Coordinator), Ryan Lee (Post-Production Editor), and Kevin McFarland (VP of Operations). They
At McFarland Productions, we believe that every story deserves to be told with intention. From the first conversation with a client to the final edit, our goal is to capture moments that authentically represent the people, places, and messages we are highlighting. Achieving this requires more than just showing up
Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).
At McFarland Productions, our goal is simple: to tell stories that authentically represent our clients. But anyone who has worked in production knows that no matter how much planning goes into a project, the full story often does not reveal itself until we arrive on location. That is when our
The episode covers the importance of authenticity and understanding the values and lifestyles of rural communities. The hosts discuss various creative campaign ideas and the significance of seasonally-driven marketing.
Earlier this month, our team hit the road for a weeklong film tour across Texas with AgTexas Farm Credit. From the Burleson to Dumas, we spent the week capturing stories from nearly 30 people, including both AgTexas relationship managers and customer members. Each stop was different, but every conversation had
In this episode of McFarland Minutes, the team discusses why general marketing advice often falls short and how to tailor strategies specific to your business needs and audience. The conversation highlights the importance of individualized marketing tactics, recognizing unique audience behaviors, and the limitations of following trends and general recommendations
For rodeo athletes, the end of the season is the culmination of months of travel, grit, early mornings, late nights, and betting on themselves in the arena no matter which end of the arena they compete on. Every ride, every run, and every moment on the clock is an opportunity
In the 32nd episode of McFarland Minutes, hosted by Natalie McFarland, founder and president of McFarland Productions, and Scout Foster, outreach marketing manager, they delve into the company’s 2026 marketing strategy. The episode covers both internal and external marketing plans, including the implementation of ‘Live Outdoors’ as a new slogan,
What is Healthy Company Culture? In every successful business, the focus is often on growth, client results, and hitting ambitious targets. But one factor that is too often overlooked is the health and well-being of the people driving that success. Without it, even the best strategies and campaigns can suffer.
In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, they dive into the intricacies of marketing planning for 2026. This first part focuses on laying out the structural foundation for an effective marketing strategy. They discuss the importance of early planning, especially for product-based businesses, and
The American dream is not achieved alone. It’s built through hard work, perseverance, and by hiring the right people for the right roles. Whether it involves hiring a new team member, collaborating with a client, or partnering with another organization, success in marketing and business always comes down to one
In this 30th episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster talk influencer marketing, particularly focusing on its spot at the National Finals Rodeo (NFR). The episode highlights the effectiveness of influencer activations in boosting brand visibility, engagement, and conversion rates, backed by a detailed case study from
Chad, Tyler, Jared, and Kevin have been preparing for an elk hunt in Oregon’s remote backcountry for the last two years. Chad, a father of four, sheep rancher and a world-renowned sheep shearer, would lead the pack train. Tyler is a third-generation Eastern Oregon farmer specializing in seed production and
In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the focus is on holiday marketing campaigns. Natalie and Scout discuss the importance of planning holiday content well in advance and share insights on generational spending habits, particularly highlighting how Gen Z prefers to spend on experiences
Rodeo isn’t just a sport, it’s a lifestyle, a culture, and a community. For sponsors, partnering with rodeo athletes offers an authentic way to reach audiences who value grit, tradition, and loyalty. Unlike mainstream sports endorsements, rodeo partnerships often feel more personal, with athletes doubling as brand ambassadors both inside
In this episode of McFarland Minutes, the host, Natalie, interviews Callie Adams, the Director of Events at Montana Silversmiths, about her 20-year journey with the company. Callie shares her background growing up in Western Montana, her involvement in rodeo, and how she ended up at Montana Silversmiths through her connections