In our recent podcast episode, we chat about multifaceted approaches we’re considering to expand both externally and internally. Here’s a glimpse into our vision for the future.

Our external marketing focuses on how we present McFarland Productions to the world. Over the past year, we’ve made significant strides, particularly with our podcast initiatives, blog consistency, and email marketing efforts.

A major highlight for 2026 will be our “Live Outdoors” initiative. This new tagline represents our commitment to brands that thrive in outdoor spaces. We are well-versed in both Western and ag spheres and have substantial experience in hunting, fishing, tourism, and music festivals. 2026 will see us taking this commitment further with a focus on branded merchandise, such as water bottles, shirts, and ball caps, and leveraging this tagline in all marketing channels.

We aim to enhance our presence at prominent industry events such as Safari Club International and WESA, not necessarily with booths but as attendees to network and explore collaboration opportunities. Personal interactions during events have proven invaluable, and we plan to bolster these efforts further.

Our podcast strategy is evolving, with considerations of moving our release day and adding tangible resources and action items for our listeners. Similarly, our blogging efforts will remain robust, with a focus on effective SEO and delivering valuable content that resonates with our audience’s needs.

Internal marketing might seem less glamorous, but it’s vitally important. How we market ourselves to our team members directly affects recruitment, retention, and company culture.

Promoting health and wellness within our company is high on our list for 2026. We’re exploring potential initiatives such as walking challenges, fitness stipends, and more, based on best practices observed in previous work environments.

Another focus for internal growth is our annual in-person strategy meeting paired with a fun team-building activity. This time away from daily tasks allows us to hone in on our goals and strengthen team relationships. Enhancing this to a biannual meet-up could foster even richer collaboration.

Our approach to recruitment will shift to more proactive efforts. Establishing a network of potential candidates, whether for full-time roles or contract positions, ensures we have a pool of excellent people ready when opportunities arise.

Both internal and external strategies often overlap and inform each other. A thriving internal culture leads to better external interactions with clients and audiences. We believe that taking care of our team translates into better service, innovation, and success in our projects.

In this developmental stage for 2026, we’re refining these strategies and researching effective implementations. Each of these components supports our overarching vision of sustainable growth and impactful marketing. As we continue to evolve, we’re excited to bring these ideas to fruition and help other brands craft their narratives in the outdoor and Western spaces.

To our followers interested in seeing how we put these ideas into action or those in need of guidance for their own 2026 plans, stay tuned. If you’re seeking fresh perspectives or want to collaborate, we’d love to hear from you.

Thank you for joining us as we share our preliminary plans for 2026. We anticipate a year full of new challenges and exciting opportunities. Let’s begin crafting the future together, one strategy at a time.