Episode 39: Building an Iconic Western Brand: What the Pendleton Round-Up Teaches Us About Building Community with Tiah Degrofft
This episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, features a deeply insightful conversation with Tia DeGrof, the past president of the Pendleton Round-Up. The discussion covers Tia’s remarkable journey from growing up in Pendleton, Oregon, to becoming the first female president of this iconic rodeo event. Tia shares her extensive background […]