November 2025 - McFarland Productions

Episode 36 – Team Talks Thanksgiving Gratitude

Leave a Comment / McFarland Minutes Podcast / Scout Baker

In this special Thanksgiving episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the team comes together to discuss their year, gratitude, and Thanksgiving traditions. The episode features introductions from team members: Molly McKettrick (Social Media Coordinator), Ryan Lee (Post-Production Editor), and Kevin McFarland (VP of Operations). They share favorite projects, including the […]

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Shooting with Intention: How Thoughtful Planning Brings Stories to Life

Leave a Comment / Uncategorized / Scout Baker

At McFarland Productions, we believe that every story deserves to be told with intention. From the first conversation with a client to the final edit, our goal is to capture moments that authentically represent the people, places, and messages we are highlighting. Achieving this requires more than just showing up with cameras and lights. It

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Episode 35 – The Evolution of Marketing in the PRCA with Amy Fast

Leave a Comment / McFarland Minutes Podcast / Scout Baker

Welcome to another edition of McFarland Minutes, your weekly soft launch to Monday mornings. This week, we are excited to share a conversation with Amy Fast, Vice President of Broadcast and Digital at the Professional Rodeo Cowboys Association (PRCA).

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Telling the Story That Matters: Adapting Storyboards on the Fly

Leave a Comment / McFPro Tips / Scout Baker

At McFarland Productions, our goal is simple: to tell stories that authentically represent our clients. But anyone who has worked in production knows that no matter how much planning goes into a project, the full story often does not reveal itself until we arrive on location. That is when our adaptability becomes not just helpful

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farmer in a ballcap, jeans and tshirt eating a meal in the field

Episode 34 – Marketing to Rural America: Strategies and Authentic Connections

Leave a Comment / McFarland Minutes Podcast / Scout Baker

The episode covers the importance of authenticity and understanding the values and lifestyles of rural communities. The hosts discuss various creative campaign ideas and the significance of seasonally-driven marketing.

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Behind the Camera: Interviewing Tips to Make You the Next Barbara Walters

Leave a Comment / McFPro Tips / Scout Baker

Earlier this month, our team hit the road for a weeklong film tour across Texas with AgTexas Farm Credit. From the Burleson to Dumas, we spent the week capturing stories from nearly 30 people, including both AgTexas relationship managers and customer members. Each stop was different, but every conversation had one thing in common: authentic

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Episode 33 – Why General Marketing Advice Doesn’t Always Work

Leave a Comment / McFarland Minutes Podcast / Scout Baker

In this episode of McFarland Minutes, the team discusses why general marketing advice often falls short and how to tailor strategies specific to your business needs and audience. The conversation highlights the importance of individualized marketing tactics, recognizing unique audience behaviors, and the limitations of following trends and general recommendations blindly. Personal anecdotes and examples,

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