For rodeo athletes, the end of the season is the culmination of months of travel, grit, early mornings, late nights, and betting on themselves in the arena no matter which end of the arena they compete on. Every ride, every run, and every moment on the clock is an opportunity to move up, or fall […]
Healthy Business Habits: What Rodeo Teaches Us About Winning Read More »
In the 32nd episode of McFarland Minutes, hosted by Natalie McFarland, founder and president of McFarland Productions, and Scout Foster, outreach marketing manager, they delve into the company’s 2026 marketing strategy. The episode covers both internal and external marketing plans, including the implementation of ‘Live Outdoors’ as a new slogan, and a future focus on
Episode 32 – 2026 Marketing Planning, Part Two: Shaping the Vision Read More »
What is Healthy Company Culture? In every successful business, the focus is often on growth, client results, and hitting ambitious targets. But one factor that is too often overlooked is the health and well-being of the people driving that success. Without it, even the best strategies and campaigns can suffer. Companies that prioritize employee wellness
Building a Healthy Company Culture for Long-Term Success Read More »
In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, they dive into the intricacies of marketing planning for 2026. This first part focuses on laying out the structural foundation for an effective marketing strategy. They discuss the importance of early planning, especially for product-based businesses, and introduce a Google Sheets template
Episode 31 – 2026 Marketing Planning, Part One: Building the Framework Read More »
The American dream is not achieved alone. It’s built through hard work, perseverance, and by hiring the right people for the right roles. Whether it involves hiring a new team member, collaborating with a client, or partnering with another organization, success in marketing and business always comes down to one thing: the people behind the
Partnering for Success: Hiring the Right People Read More »
In this 30th episode of McFarland Minutes, hosts Natalie McFarland and Scout Foster talk influencer marketing, particularly focusing on its spot at the National Finals Rodeo (NFR). The episode highlights the effectiveness of influencer activations in boosting brand visibility, engagement, and conversion rates, backed by a detailed case study from last year’s NFR.
Episode 30 – How NFR Influencer Activations Win Big Read More »
Chad, Tyler, Jared, and Kevin have been preparing for an elk hunt in Oregon’s remote backcountry for the last two years. Chad, a father of four, sheep rancher and a world-renowned sheep shearer, would lead the pack train. Tyler is a third-generation Eastern Oregon farmer specializing in seed production and the farm’s lead mechanic. Jared
Live Outdoors: Eleven Days Backcountry Hunting Read More »
In this episode of McFarland Minutes, hosted by Natalie McFarland and Scout Foster, the focus is on holiday marketing campaigns. Natalie and Scout discuss the importance of planning holiday content well in advance and share insights on generational spending habits, particularly highlighting how Gen Z prefers to spend on experiences rather than traditional gifts. The
Episode 29 – Tips and Ideas for Your Holiday Campaigns Read More »
Rodeo isn’t just a sport, it’s a lifestyle, a culture, and a community. For sponsors, partnering with rodeo athletes offers an authentic way to reach audiences who value grit, tradition, and loyalty. Unlike mainstream sports endorsements, rodeo partnerships often feel more personal, with athletes doubling as brand ambassadors both inside and outside the arena. From
Rodeo Athlete Sponsorships: What Brands Should Know Read More »