WHAT WE DO.
HOW WE HELP.
The power of human connection is unrivaled. We believe stories, emotions, and experiences are truly what connects companies and brands to their customers. Our people-first approach means we prioritize human interest in everything we do from creating content that resonates with your audience through creative digital assets making your brand relatable and approachable. Our focus, no matter the platform, is always on the people who your company is for, rather than your products and features. Giving people a “why” they shop or interact with your company rather than just a “what” creates a true connection.
MARKETING STRATEGY.
From individual campaigns and projects to overarching ongoing marketing strategy, marketing and creative efforts always begin with a strategy. We work closely with you to help establish a strategy that will, in the end, build community and drive measurable results for your business. Strategy can be part of our ongoing retainer relationship, part of a specific campaign, or a stand-alone service.
CAMPAIGN PLANNING & EXECUTION.
We begin by conducting thorough market research and target audience analysis to define clear campaign objectives. Afterward, a comprehensive campaign strategy that integrates various marketing channels, including digital, social media, email, print, and public relations, will be laid out. We fulfill the execution of all campaign activities, monitor performance in real-time, and make necessary adjustments to optimize results.
VIDEO PRODUCTION.
You may remember each member of the McFarland Productions team comes from a portion of the western and agricultural industries. Because we understand the nuances that come with it, we’re able to offer full-service video production from conceptualization to publication for human interest pieces, event coverage, TV commercials, and social media advertisements. While providing professional quality and highly effective videography services, we have also produced documentaries and docu-series within the industry through our sub brand, Off Your Rocker Films.
PHOTOGRAPHY.
Photography should be more than point-and-shoot which is why we dive into knowing your brand, your why, your audience, and your goals. By combining strategic thinking and creative execution, we can help you share your brand’s message, define your brand’s visual look and connect with your audience. Photography can be part of an ongoing retainer, a specific campaign or event, or a stand-alone service.
BRANDING.
GRAPHIC DESIGN.
We specialize in creating high-quality designs that are both aesthetically pleasing and impactful. This includes logo design and branding, print and digital advertising materials (brochures, flyers, banners, social media ads), website graphics and illustrations, and more. We’ll always work closely with you to keep your brand identity consistent and your target audience in mind.
COPYWRITING.
Copywriting can mean website copy, product descriptions, marketing materials (brochures, flyers, ads), and more. We understand the power of words and do our best to write copy that not only tells a story but is also informative and persuasive, helping you achieve your marketing goals.
EMAIL MARKETING.
Connect with your audience and nurture relationships through targeted email campaigns. We develop high-quality emails that are visually appealing for desktop and mobile views, ensuring your messages are delivered effectively across all devices. Emails perform best when your list is segmented based on customer behavior and preferences, delivering personalized and relevant content. Metrics such as open rates, click-through rates, and conversion rates will be tracked and used to optimize campaign performance.
SOCIAL MEDIA MANAGEMENT.
Turnkey management of organic marketing efforts across Facebook, Instagram, and TikTok, among others, depending on your goals. This includes the creation and scheduling of engaging posts, stories, and reels, along with copy and captions. Our team will actively engage with your audience by responding to comments and messages, and explore collaborative opportunities to expand your reach. We will continuously analyze performance data to adjust posting frequency, type, and strategy, ensuring your social media presence remains aligned with current industry standards and maximizes your return on investment.
WEB DESIGN.
Your website is one of the largest representations of your brand identity. Make sure it delivers a positive user experience on various devices, with functional design, professional images and graphics, and to-the-point copy. Again, we’ll work closely with you to understand your business goals before designing your website.
SEO.
Search Engine Optimization controls your online visibility in search engine results, driving organic traffic to your site and increasing your online presence. Through keyword research, we’re able to identify relevant search words and phrases for your company’s products or services. We then include them with your website’s on-page elements, such as title tags, meta descriptions, and content, to improve search engine rankings. The goal is to increase your organic search engine rankings, drive more qualified traffic to your website, and improve your overall online visibility.
BRAND COLLABORATIONS.
Brand collaborations help our clients build a strong and engaged online community by strategically interacting with their collaborator’s target audience across various social media platforms. This includes diversified efforts to build a strong online presence, consistent brand messaging, and enhancing community engagement through interactive opportunities both online and at physical influencer activations. The goal is to expand and deepen your existing community while building new communities within your marketing pillars. Our approach will focus on developing meaningful and engaging interactions with community members through unique storytelling content, collaborations with key individuals within those communities, and encouraging organic social engagement by community members.
INFLUENCER, ENDORSEE & AFFILIATE PROGRAM MANAGEMENT.
Building a community online is paramount to successful digital marketing. With your audience and marketing pillars in mind, we’ll develop relationships with brand-specific influencers, endorsees, affiliates, and UGC creators to leverage their reach and promote your brand. We’ll work with you to create goals, develop an outreach program, outline an annual budget, curate a strategy, and assemble a team of brand ambassadors who will boost your brand’s reach with sustainable growth.
PUBLICATIONS & PR.
Publications and PR can promote brand awareness and generate leads with the use of credible media coverage. From start to finish, we’ll craft blog posts, articles, and press releases for targeted media pitches, build strong relationships with media outlets, and secure coverage in relevant publications.
Off Your Rocker Films, a division of McFarland Productions, specializes in producing long-format films with a story to tell. Just like all things at McFarland Productions, we believe in the power of community, storytelling, and human relationships. Each film is a reflection of our love for western entertainment, documentary films, agricultural advocacy, and the people who make up this great industry.
Telling long-format stories requires a full film crew to provide the best film direction, creative art management, audio design and production, camera operation, graphics, and animation design. Our priority is to fully produce high-quality films with the western and agriculture industry as our focus.
HOW TO PARTNER.
ONGOING OR PROJECT BY PROJECT?
We love working together on a long-term basis so we become familiar with your company and can represent you on the marketing
front as though we are part of the full-time staff. This type of relationship allows us to collaborate regularly, stay up to date on current and
upcoming internal efforts at your company, and best assist you in connecting to your target audiences and marketing pillars. Ongoing
retainers are customizable to select the services that complement your internal and any additional external marketing capabilities.
For those seeking flexibility and needing specific services, our project-by-project based services are designed to deliver tailored
solutions. Just as we do in our retainer offerings, we customize the work to align with your needs. We’ll work closely with your team to
develop a plan that delivers results.