CASE STUDY.
Montana Silversmiths
ABOUT.
Since 1973, Montana Silversmiths has been fueled by a passion for the Western Lifestyle. Montana Silversmiths jewelry and buckles have the authentic flavor of the West, capturing its romance, spirit and drama and engraving it into silver. In 2018, McFarland Productions began working with Montana Silversmiths to produce commercials and short videos that portray the story of Montana Silversmiths, their athletes, designers, silver and stories.
Producing short video clips series: Montana Moments series, Miss Rodeo America commercials, and Every Buckle Has A Story.
Event coverage for the 2022 Guiness Worlds Largest Belt Buckle ceremony.
Produced the first ESPN National Finals Rodeo commercial in 2018. They have been on the Cowboy Channel ever since.
A story of the making of National Finals Rodeo buckles that was aired at the go-round buckle ceremony every night before the ceremony began in 2021.
